think TRIBE: Blog
Information, tips and insights

Are there problems with your online customer experience?

13th December 2021

‘There are no problems in business, only solution opportunities.’

Here at thinkTRIBE, we like to find those opportunities. Whether it’s giving you a clear picture of the strengths and weaknesses of your website with a Website Performance Audit, helping you ensure cohesion and constancy across a broad range of platforms with Mobile Performance Monitoring or aiding in risk reduction with a Digital Transformation, we’re here to ensure you can deliver the best customer experience possible.

To do that, we have to ask that one essential question: what constitutes the best customer experience?

It’s a difficult question to answer. No two customers are the same, and expectations can be subjective. That said, there are some universal truths. We might not know what every customer wants, but we are clear on what they don’t want.

Think back to some of your own experiences; what stands out? Bad experiences? Great experiences? How about mediocre ones? We don’t tend to remember things working as they’re supposed to, but we do remember when things exceed our expectations. Or fail to meet them entirely.

thinkTRIBE doesn’t just help you avoid that disappointment; we lay the groundwork for improvement and give you the tools you need to develop deeper long-term customer engagement. By dynamically following the real customer journey through your website, we can help you understand the authentic experience you are creating.

Online competition is fierce, and you only get one shot at a first impression. A good customer experience isn’t just expected; it’s the baseline.

In today’s market, ‘great’ isn’t something companies can afford to strive towards: it’s not the endgame, it’s the starting point. You have to go in prepared to meet the highest possible standards, and work backwards from there, not forwards.

Put yourself in your customer’s shoes: do you meet your own expectations?