As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s harder than ever for brands to second-guess peak trading periods.
While key events – like the run-up to Christmas – still follow a predictable pattern for many retailers, random ‘next-generation’ media-, celebrity- and weather-influenced spikes are becoming more significant and require an always-on strategy when it comes to website availability and resilience.
So, how can you ensure your business is prepared to optimise next-gen demand, turning flash trends into unmissable brand-building and revenue-generating opportunities?
Well, you could start by downloading and reviewing Tribe’s latest consumer report: Preparing for Perma-Peak. Based on an in-depth study into online consumer buying habits – and with the benefit of Tribe’s expert industry analysis – we think it’s essential reading for anyone looking to optimise their ecommerce operations in line with the latest evidence-based research.
Preparing for Perma-Peak will demonstrate:
- Why consumers’ habits are changing in the era of digitally transformed retail
- What prompts browsers to become buyers (and what turns them off!)
- How brands can delight their customers and sell more stuff
This report could change your approach to business for good – and the best part is you can download it for free.