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Digital Customer Experience Blog

Insights, tips and resources to help you measure and maximise digital customer experience. How to minimise CX friction and reduce online abandonment with real-world CX visibility and a customer-centric approach.

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Elevate eCommerce CX & boost Black Friday conversions

Optimise your website for peak holiday season success. Black Friday, Cyber Monday and the Holiday Season present huge opportunities for eCommerce businesses but failing to prepare adequately can result in lost revenue and long-term damage to your brand’s reputation.

The good news is that it’s not too late – by testing now and focusing on delivering optimal Digital CX around the clock, there’s still time to boost conversion rates and prevent lost revenue during this peak holiday period. Seven-Step Plan for Holiday Peak Season Success

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Tools for web performance testing

Web performance testing is a critical component of ensuring that your website delivers a fast and seamless user experience. It involves simulating real-world scenarios and…

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Black Friday vs. Boxing Day

Shoppers anticipate Black Friday and Boxing Day sales all year long. Many people take advantage of the bargains to finish their holiday shopping or even…

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