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Digital Customer Experience Blog

Insights, tips and resources to help you measure and maximise digital customer experience. How to minimise CX friction and reduce online abandonment with real-world CX visibility and a customer-centric approach.

Latest posts

Are you ready for the perma-peak?

As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s harder than ever for brands to second-guess peak trading periods.

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With so many failing ecommerce projects how can you mitigate the risks for successful re-platforming?

With research showing that retailers expect to encounter project failures it’s important to ensure your next re-platforming project makes the grade. Re-platforming, or platform migration, could be the best way to improve the customer experience but how can you ensure a trouble-free transition?

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Elevating online customer experience to safeguard fashion retail brands

With fashion in pole position, online shopping is becoming increasingly sophisticated and when it comes to web/app performance retailers can’t afford to let their guard down. As more – and more demanding – fashion-focused shoppers turn to web and mobile for browsing/buying, retailers have to ensure the user experience (UX) is carefully managed in order to safeguard brand values and to reduce lost revenue.

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