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Digital Customer Experience Blog


Online Kit Launch traffic is predictable. Launch-day performance isn’t.
Common online kit launch risks, autoscaling gaps and AI-driven journey challenges seen across Premier League clubs.
Louise Arnold
Feb 123 min read


AI in Digital Commerce (Part 2): How AI impacts on-site journeys
AI isn’t just influencing discovery, it’s changing digital commerce journeys and how traffic behaves on site. This article explores what’s actually changing, and why variability matters more for digital teams.
Louise Arnold
Jan 223 min read


AI in Digital Commerce (Part 1): How AI changed Christmas 2025
Christmas 2025 marked a turning point where AI-assisted discovery and early agentic commerce began to influence how people shop, and how ecommerce teams measure success.
Louise Arnold
Jan 153 min read


New in thinkTRIBE Monitoring: Planned Maintenance Exclusion API for smarter, faster releases
Announcing our new PME API: automate maintenance exclusions, integrate with your release tools, and help teams work smarter with clean KPIs.
Louise Arnold
Dec 17, 20252 min read


Less noise. More resilience. Smarter, AI-Enhanced Website Monitoring starts here.
We’re rolling out intelligent AI features that add automation, boost efficiency, and uncover deeper insights — all without losing the human support our clients value.
Louise Arnold
Nov 26, 20252 min read


How AI and Agentic Commerce are shaping digital transformation in retail
AI is reshaping how customers discover and buy. Learn how digital maturity, data intelligence and agentic commerce are redefining eCommerce success, and how online retailers can prepare for an AI-driven future.
Louise Arnold
Nov 5, 20254 min read


Will your Gym’s website be ready for January peak sign-ups?
Discover the hidden CX issues that cost members and revenue plus common digital pitfalls and how to prepare your gym website for peak.
Louise Arnold
Sep 25, 20253 min read


Making Release Cycles Smoother, Easier, and Faster
Ease the challenges of frequent releases with smarter release monitoring tools. Avoid false alerts, and spot regressions faster to protect CX & website performance.
Louise Arnold
Sep 10, 20253 min read


Automate planned downtime exclusions: Keep KPIs clean and your teams working smarter during software releases
How APIs automate downtime exclusions integrate with CI/CD pipelines and Splunk, cut false alerts, and help DevOps teams work smarter during software releases.
Louise Arnold
Sep 4, 20253 min read


How to keep CI/CD pipelines fast and resilient whilst protecting CX
Learn how to keep CI/CD pipelines fast and resilient whilst protecting CX. How shift-left monitoring helps teams work smarter, release faster and reduce risk.
Louise Arnold
Aug 28, 20253 min read


Load Testing reveals risks following re-platform to composable commerce
Real-world load testing of a composable commerce storefront before BFCM uncovered hidden autoscaling risks and CX issues under peak traffic.
Louise Arnold
Aug 14, 20252 min read


Agentic Commerce Part 2: How to prepare your store for AI shopping
In Part 2 of our Agentic Commerce Series, learn 7 practical steps to prepare your ecommerce store for AI agent customers. Discover Model Context Protocol, agent-to-agent commerce, and how to optimise for machine buyers.
Louise Arnold
Aug 7, 20253 min read


Agentic Commerce Part 1: Hype or the next big eCommerce shift?
Is Agentic Commerce hype or the future of eCommerce? Explore how AI agents are already reshaping retail and why brands should start paying attention now.
Louise Arnold
Jul 30, 20254 min read


How AI scraping is undermining Open Access: A challenge for GLAM and Publishers
AI scraping is putting a strain on GLAM and publishing websites, degrading CX and undermining open access. Explore the causes, consequences, and what comes next.
Louise Arnold
Jul 16, 20253 min read


AI risks in eCommerce: Why smarter experiences mean hidden failures
AI brings powerful enhancements to eCommerce — but also new risks. Learn how to uncover hidden failures before they hurt CX, conversions, or NPS.
Louise Arnold
Jun 24, 20253 min read
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