Digital Customer Experience Blog

Preparing for Peak with Astound Commerce UK

Louise Arnold

Nov 24, 20216 min read

Preparing for Peak with Astound Commerce UK

As retailers double down on digital ahead of an almost fully-online Black Friday in lockdown, our very own Alistair Morrison sits down...

To queue or not to queue, that is the que(ue)stion!

Louise Arnold

May 18, 20202 min read

To queue or not to queue, that is the que(ue)stion!

In the topsy-turvy world of Covid-19, there’s much talk of adapting to a ‘new normal’ – not just for a few weeks or months, but for the...

Rapid response web updates – are you fixing CX problems or making them worse?

Louise Arnold

Mar 31, 20202 min read

Rapid response web updates – are you fixing CX problems or making them worse?

Testing times for ecommerce businesses You don’t need us to tell you that ecommerce businesses are facing the most challenging of times....

Are you still testing your own ecommerce platform? Four reasons why it’s time to call in the experts

Louise Arnold

Mar 24, 20203 min read

Are you still testing your own ecommerce platform? Four reasons why it’s time to call in the experts

Who is best placed to test your ecommerce platform and ensure your customers get the best possible online experience? This is a question...

Traditional advertising remains more effective than social influencer strategies in driving online c

Louise Arnold

Mar 18, 20202 min read

Traditional advertising remains more effective than social influencer strategies in driving online c

Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing...

When it comes to website testing and optimisation, ‘marking your own homework’ can be a rookie error

Louise Arnold

Jan 26, 20203 min read

When it comes to website testing and optimisation, ‘marking your own homework’ can be a rookie error

Gone are the days when website testing meant a four-week code lockdown before peak trading. The ecommerce sector is so dynamic now that...

Why no online business can afford to ignore load testing

Louise Arnold

Mar 7, 20193 min read

Why no online business can afford to ignore load testing

Many businesses – even those who successfully trade online – are struggling to stay profitable in the current economic conditions. At the...

It’s not too late to prepare for Black Friday success!

Louise Arnold

Sep 28, 20163 min read

It’s not too late to prepare for Black Friday success!

Black Friday is just around the corner While most people have only just shaken the last grains of sand from their flip-flops and packed...

Infographic: Seven Steps to Stellar Black Friday Web Performance

Louise Arnold

Jul 4, 20161 min read

Infographic: Seven Steps to Stellar Black Friday Web Performance

With Black Friday just around the corner will your ecommerce site be ready to handle the holiday traffic? Our infographic explains the...

Louise Arnold

Nov 30, 20153 min read

Can you trust your load testing?

How to meet today’s complex ecommerce demands with confidence Keeping up with the Joneses As online shopping habits change and grow,...

Is your online shop really open for business 24/7? The business impact of poor web performance

Louise Arnold

Sep 23, 20153 min read

Is your online shop really open for business 24/7? The business impact of poor web performance

Life in the slow lane? There’s plenty to consider when managing your ecommerce site, but perhaps the provision of an effortless,...

Apple pay comes to the UK. Will your ecommerce app be supporting it?

Louise Arnold

Jul 13, 20152 min read

Apple pay comes to the UK. Will your ecommerce app be supporting it?

Apple Pay launches in the UK and it’ll be interesting to see how it takes off. As well as allowing people to pay for items in store,...

UK eCommerce has greatest opportunity for global growth – is your business maximising on it?

Louise Arnold

Jun 15, 20152 min read

UK eCommerce has greatest opportunity for global growth – is your business maximising on it?

Online shopping set to double in largest markets by 2018 UK retail brands are strong abroad and have the greatest potential for...

Safeguarding your eCommerce business against third party performance failures

Louise Arnold

Jun 3, 20153 min read

Safeguarding your eCommerce business against third party performance failures

How vulnerable is your site? More often than not, the performance problems we see with a company’s web and mobile eCommerce site are due...

Platform migration Part 2: Minimising the risk

Louise Arnold

Mar 23, 20153 min read

Platform migration Part 2: Minimising the risk

In part 1 of this blog we talked about the challenges of sustaining user experience when migrating platform. While migration may offer...

Platform migration Part 1: The challenges of sustaining user experience.

Louise Arnold

Mar 23, 20153 min read

Platform migration Part 1: The challenges of sustaining user experience.

Is the grass always greener? The level of customer service expected by online consumers is set high and growing fast driven by rapid...