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Digital Customer Experience Blog


The Fallacy Of One-Page Website Performance Optimisation
I get to sit in on a lot of meetings with clients, who are looking to improve the ROI of their websites. The most interesting ones are...
Louise Arnold
Jan 16, 20125 min read


QA is not software testing: Quality is your Users Experience
It was an interesting day out Thursday at the I qnite London QA and Software Testing Conference 2011. An opportunity to bump into some...
Louise Arnold
Oct 11, 20113 min read


Web site failures – expect the unexpected
As web performance testers, we regularly see subtle technical issues cause substantial failures in website user journeys -we expect the...
Louise Arnold
Aug 25, 20104 min read


The Marketers new badge of success – the site crashed!
Interesting bit of marketing spin this week from Marie Claire magazine – who reckon that their latest recommended must-have beauty...
Louise Arnold
Jul 22, 20103 min read


Online Retailing – cautious about the future?
“We won’t see retailers that don’t have transactional websites in 10 years time” Internet Retailing Magazine write in The Key To Retail...
Louise Arnold
Jun 30, 20102 min read

Lost sales – not anymore
It sounds like it should be the first metric we all want from our website – what’s the money value of Lost Sales due to problems on the...
Louise Arnold
May 1, 20092 min read
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