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Digital Customer Experience Blog
C Suite Sessions with Segmentify
CEO and founder of thinkTRIBE, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a...
Louise Arnold
Jul 27, 20201 min read


Ready for the surge?
Launching a new product? Here are some ways to ensure your eCommerce platform is primed and ready for the incoming spike in digital...
Louise Arnold
Jul 22, 20202 min read


How can you protect peak revenue and have 24/7 visibility of customer experience all in one service?
Peak Preparation With a quarter of the UK population – 17.2million consumers – now pledging to now shop solely online , lockdown has...
Louise Arnold
Jul 20, 20202 min read


Monitoring A/B tests to improve diagnostic success rates
Delivering continuous improvement A/B testing should be part and parcel of every brand’s continuous improvement approach to website...
Louise Arnold
Jul 1, 20202 min read
Why concurrent user metrics are no longer good enough
Take two different scenarios; firstly 10,000 concurrent users visiting your home page which is fundamentally static and delivers mainly...
Louise Arnold
Jul 1, 20201 min read

Measuring performance in a headless world with Amplience
There are a lot of questions when it comes to implementing a headless architecture. We’ve teamed up with Amplience to create a short Q&A...
Louise Arnold
Jun 23, 20201 min read

How can you be more realistic with your load testing?
How many users can complete their various different kinds of user journey : per peak hour? In the real world there will never be 10,000...
Louise Arnold
Jun 16, 20202 min read

Web functionality: how do you ensure new features don’t negatively impact the CX?
The events of the last year have presented businesses with a plethora of challenges and opportunities – not least the imperative to...
Louise Arnold
Jun 9, 20202 min read


Testing to deliver optimal UX for online gaming sites
With most sporting events – post-Cheltenham – having been suspended for the duration of lockdown, fans who look forward to flagship...
Louise Arnold
Jun 3, 20203 min read


Don’t gamble with your online performance
While Coronavirus lockdown may have led to the suspension of most sports in the UK – and the temporary closure of the nation’s betting...
Louise Arnold
Jun 2, 20203 min read


Are you testing your A/B testing?
What is A/B testing? Put simply, A/B testing is an evidence-based way of comparing two different versions of a web page (or app) to see...
Louise Arnold
May 28, 20202 min read


8 reasons why you need synthetic monitoring
Monitoring digital performance on your website means you can continue to deliver an outstanding user experience through thick and thin....
Louise Arnold
May 19, 20204 min read


To queue or not to queue, that is the que(ue)stion!
In the topsy-turvy world of Covid-19, there’s much talk of adapting to a ‘new normal’ – not just for a few weeks or months, but for the...
Louise Arnold
May 18, 20202 min read


Get ready for peak revenge!
Rumour has it that when iconic fashion brand Hermès staged a post-pandemic re-opening of its flagship store in Guangzhou in April, sales...
Louise Arnold
Apr 30, 20203 min read


What do you do when peak demand is the new normal?
We might currently be in Covid-19-induced lockdown, but it doesn’t stop us from putting our heads together – virtually, of course – to...
Louise Arnold
Apr 23, 20205 min read
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