Traditional advertising remains more effective than social influencer strategies in driving online c
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing...
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Digital Customer Experience Blog
Louise Arnold
Mar 11, 20203 min read
Managing your Magento 1 replatforming project
When Magento 1 End of Life was announced a couple of years ago, it kickstarted a widespread replatforming movement that’s still ongoing...
Louise Arnold
Mar 10, 20203 min read
Another reason to optimise your website: Google’s Web Vital Metrics
Google has confirmed it will soon be applying new speed metrics to its ranking engine – a development that was trialled at the end of...
Louise Arnold
Mar 9, 20202 min read
What are the risks of re-platforming?
One of the biggest challenges faced by online brands is matching platforms performance to high user experience (UX) expectations....
Louise Arnold
Feb 27, 20203 min read
What to consider when load testing financial services
Financial Services applications have critical functions to maintain and need to be reliable. They manage the overall storage of sensitive...
Louise Arnold
Feb 20, 20203 min read
Revealed: Why two thirds of website CX bugs eating away at your conversion rates are hidden…and how
Don’t be fooled into thinking that conventional tech team processes will help you find all the online glitches that are losing your...
Louise Arnold
Feb 12, 20202 min read
Fast forward error resolution with Video Replayer
When it comes to tackling web performance issues, time is of the essence. The longer it takes to diagnose, isolate and resolve glitches,...
Louise Arnold
Feb 9, 20202 min read
Prioritise the customer experience to gain a competitive edge
The economic landscape is shifting more rapidly than ever before. As online stores aggressively vie for business in a crowded market...
Louise Arnold
Feb 9, 20201 min read
Maintaining Your CX In The Ever Changing World of Digital Transformation! – Deri Jones
Founder and CEO of thinkTRIBE Deri Jones, talks to Segmentify about how we can rest in bed at night knowing our sites are still...
Louise Arnold
Feb 2, 20203 min read
Disappointing UX risks £350m in lost ecommerce sales in December
With retailers braced for the ‘most digital Christmas’ ever, poor user experience in ecommerce journeys could cost retailers £350m in...
Louise Arnold
Jan 26, 20203 min read
When it comes to website testing and optimisation, ‘marking your own homework’ can be a rookie error
Gone are the days when website testing meant a four-week code lockdown before peak trading. The ecommerce sector is so dynamic now that...
Louise Arnold
Jan 26, 20203 min read
Monitoring what users do on your website is the key to optimal performance
Online businesses rely on monitoring web performance to enable the delivery of a consistently good user experience (UX). It’s a mistake,...
Louise Arnold
Jan 19, 20203 min read
Why monitor your site with real browsers?
For most brands, customer experience has become one of the most important differentiators in a fiercely competitive online environment....
Louise Arnold
Jan 14, 20203 min read
Load testing – getting the metrics right
At thinkTRIBE, we know that load testing can be transformative for the businesses we work with. Often, load testing is the only way to...
Louise Arnold
Dec 23, 20192 min read
72% of shoppers feel retailers could do more to make ecommerce sites more engaging
Almost three quarters of UK shoppers (72%) think that retailers could do more to make their ecommerce websites more engaging, research...
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