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Digital Customer Experience Blog


Disappointing UX risks £350m in lost ecommerce sales in December
With retailers braced for the ‘most digital Christmas’ ever, poor user experience in ecommerce journeys could cost retailers £350m in...
Louise Arnold
Feb 2, 20203 min read


When it comes to website testing and optimisation, ‘marking your own homework’ can be a rookie error
Gone are the days when website testing meant a four-week code lockdown before peak trading. The ecommerce sector is so dynamic now that...
Louise Arnold
Jan 26, 20203 min read


Monitoring what users do on your website is the key to optimal performance
Online businesses rely on monitoring web performance to enable the delivery of a consistently good user experience (UX). It’s a mistake,...
Louise Arnold
Jan 26, 20203 min read


Why monitor your site with real browsers?
For most brands, customer experience has become one of the most important differentiators in a fiercely competitive online environment....
Louise Arnold
Jan 19, 20203 min read


Load testing – getting the metrics right
At thinkTRIBE, we know that load testing can be transformative for the businesses we work with. Often, load testing is the only way to...
Louise Arnold
Jan 14, 20203 min read


72% of shoppers feel retailers could do more to make ecommerce sites more engaging
Almost three quarters of UK shoppers (72%) think that retailers could do more to make their ecommerce websites more engaging, research...
Louise Arnold
Dec 23, 20192 min read


The results are in! Meet this year’s Black Friday online winners and losers
As seen on retailtechinnovationhub.com There are few signs that the UK consumer’s love affair with Black Friday has worn off. This...
Louise Arnold
Dec 16, 20193 min read


The importance of traffic profiling for load testing
Getting the perfect match We’ve talked a lot in previous blogs about how you can schedule a load testing programme that’s designed to...
Louise Arnold
Nov 18, 20193 min read


The 10 second commerce cliff: slow loading webpages lose customers in just 10 seconds, new research
Original research of 2,000 UK consumers in thinkTRIBE’s ‘ Preparing for perma-peak: The changing face of the trading calendar ’ report...
Louise Arnold
Nov 13, 20192 min read


Are you ready for the perma-peak?
Perma Peak As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s...
Louise Arnold
Nov 11, 20191 min read

Static vs Dynamic Testing
It is important to understand the difference between Static User Journeys and SV- Dynamic User Journeys . Static journeys are a generated...
Louise Arnold
Nov 7, 20191 min read


Load Test early and test often
Load testing should never be considered as a one-off process. Even when testing is confined to a specific pre-peak period, retests are...
Louise Arnold
Nov 5, 20191 min read


Making the customer experience your top priority
The customer experience (CX) has come into sharp focus over the last twelve months – not least as one of the best and most authentic ways...
Louise Arnold
Oct 20, 20192 min read

Scivisum, leading web performance provider, rebrands as thinkTRIBE
Tribe, a leading web performance and testing service provider, announced its rebrand to thinkTRIBE. Established in 2003 as SciVisum, the...
Louise Arnold
Oct 18, 20191 min read

UK retailers face £10.6bn of lost sales due to poor website experience
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019 Original research...
Louise Arnold
Oct 15, 20192 min read
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