In the latest episode of the C Suite sessions, we are joined by Shane Redding – Owner of Think Direct helping B2B companies get value out of marketing tech.
Many businesses were forced to rethink their channels last year, especially those relying on stores and face-to-face sales teams. Some smaller, agile businesses were quick to exploit the opportunity of selling on third-party marketplaces, such as eBay and Amazon, not only to serve their existing B2B customers but to reach new markets for their products. The B2B eCommerce space is growing fast and buyers have high expectations how can the B2B market evolve to keep up?
In this episode we look at:
- What is the future state of B2B
- How has the B2B marketing landscape changed in the last 18 months
- What needs to happen in B2B over the next few years?
- What are the barriers to change?