Resources
Welcome to our Resources section, packed with over 20 years of expertise helping top brands optimise their digital customer experience and protect revenue.
Explore our insightful blogs, delve into our informative eBooks, and learn from success stories in our case studies. We 've created these resources to help enhance your strategies and improve your results.
Latest eBooks
Latest Case Studies
Latest FAQs
What is a User Journey?
Simply put, a user or customer journey is the path a visitor follows as they interact with your website, moving from their initial entry point to accomplishing specific goals—such as making a purchase or checking event times. Understanding the CX throughout a user journey is crucial for delivering an exceptional customer experience.
What is a Load Test?
A load test is a practical method of determining how much traffic or activity your website or application can handle effectively before CX and performance begins to degrade. By simulating realistic levels of user interactions, load testing helps identify potential bottlenecks, stability issues, or performance limitations. Ensuring your platform remains robust, reliable, and responsive—even during periods of high demand.
What is Agile Development?
Agile development describes a set of iterative and incremental approaches to building software. It also highlights clear, face-to-face communication among teams. In Agile, stakeholders collaborate closely to prioritise features and outcomes based on their perceived business value, ensuring continuous alignment with evolving business goals and user needs.
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What is a Managed Monitoring Service?
A Managed Monitoring Service offers a hands-on, expert-led alternative to traditional self-service tools. Instead of simply paying for a license and managing everything in-house, your team benefits from proactive support and expert guidance. It’s a collaborative approach that ensures issues are identified and resolved faster—freeing your internal resources.
Latest Blogs
From browsing to buying: Why Mobile Apps should be winning the CX battle
Native mobile apps now drive the best eCommerce experiences—but most retailers aren’t monitoring CX or performance. With faster performance, higher conversions, and growing adoption, native apps are becoming the new storefront. Yet poor visibility into app performance risks hidden issues that damage CX and revenue. Discover why proactive real-user CX monitoring is now essential to protect customer loyalty and growth.
When checkout goes dark: 3 CX blind spots costing eCommerce conversions
Owning the customer experience all the way to order confirmation. Struggling to spot eCommerce conversion errors at checkout? Learn the 3 most common CX blind spots costing retailers conversions — and how real user journey CX monitoring can reveal what traditional solutions miss.
The customer experience gap in B2B eCommerce and how to close it
Meeting B2B buyers B2C expectations. In B2B eCommerce, the traditional focus has been on availability and functionality. If the site is up and orders are coming in, it's considered a success. But in today’s competitive landscape, that's no longer enough. B2B customers now have B2C expectations. Journey speed, consistency, and ease of use have a direct and measurable impact on customer satisfaction, Net Promoter Score (NPS), and long-term retention.
Reclaiming SaaS developer time: A smarter way to understand digital CX
In a competitive SaaS market, delivering a reliable, friction-free customer experience is closely tied to retention, NPS, and revenue. But keeping experience smooth shouldn’t come at the cost of slowing down your developers. As platforms grow more complex and teams scale, separating routine monitoring tasks from core development work becomes a smart operational decision.