Beneath the surface of your digital platform lies a wealth of digital CX friction, causing errors on your website and stealthily disrupting your customers’ online journeys. While many of these obstacles may remain hidden from your view, they have a tangible effect on your conversion rates. And although they elude conventional monitoring tools and error logs, their impact is keenly felt by your customers, leading to abandonment and lost revenue.

In this guide we cover the primary causes of hidden CX friction causing errors on your digital platforms. We also explore how to discover and mitigate them, in order to safeguard your bottom line and your brand.
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