For any football club, unveiling a new kit marks a significant milestone in the calendar. Ensuring your website can handle the increase in traffic and deliver a fast and error-free checkout experience during this critical time, is non-negotiable.

For peace of mind that your site will manage high volumes of traffic and concurrent user transactions, you need the most accurate CX insights under real-world conditions. This helps reduce abandonment and protect your brand.

In this guide we share our top 5 tactics to ensure your online store will deliver seamless customer experience when it matters most.