think TRIBE: Blog
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New year, new product launch? Prepare for peak traffic with confidence.

16th February 2023

As we enter a new year, many businesses are gearing up for their next product launch. With the anticipation of increased traffic to their website, it’s important to ensure that everything runs smoothly and that customers have a positive experience. One key way to do this is to work with thinkTRIBE and load test your website before code lockdown.

A comprehensive load test program for six months leading up to peak traffic is the optimum solution for peace of mind. However, we understand that this may not always be realistic. The important thing is to make sure that a load test is conducted before code lockdown, with enough time to implement, test and fix any issues. This way, tech teams have no last-minute pressure to deliver the impossible.

Testing third-party material or calls is crucial because they are frequently a key contributor to performance concerns, a potential bottleneck and speed tax. In busy periods, this will aid in enhancing your website’s speed and user experience. It’s also important to review your infrastructure configuration and server-side optimization. This includes checking that load balancing and autoscaling are configured and implemented correctly.

Additionally, ensure that caching is enabled and that pre-rendering and CDN implementation work for the appropriate content. All of this functionality can be covered by thinkTRIBE’s 24/7 monitoring journeys.

Preparing for peak traffic during a product launch can require a combination of load testing, stripping back to essential functionality, reviewing infrastructure configuration and server-side optimisation and testing a contingency plan. By taking these steps with thinkTRIBE, you can confidently ensure that your website can handle the increased traffic and that your customers have a positive experience. Which in turn ensures your sales continue to increase inline with the increased traffic and they don’t plummet due to site failure or a negative user experience.

Get in touch with us at thinkTRIBE today and make sure your site is in peak shape for peak traffic.