Perma Peak
As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s harder than ever for brands to second-guess peak trading periods.
While key events – like the run-up to Christmas – still follow a predictable pattern for many retailers, random ‘next-generation’ media-, celebrity- and weather-influenced spikes are becoming more significant and require an always-on strategy when it comes to website availability and resilience.
So, how can you ensure your business is prepared to optimise next-gen demand, turning flash trends into unmissable brand-building and revenue-generating opportunities?
Well, you could start by downloading and reviewing thinkTRIBE’s latest consumer report: Preparing for Perma-Peak. Based on an in-depth study into online consumer buying habits – and with the benefit of thinkTRIBE’s expert industry analysis – we think it’s essential reading for anyone looking to optimise their ecommerce operations in line with the latest evidence-based research.
Preparing for Perma-Peak will demonstrate:
Why consumers’ habits are changing in the era of digitally transformed retail
What prompts browsers to become buyers (and what turns them off!)
How brands can delight their customers and sell more stuff
This report could change your approach to business for good – and the best part is you can download it for free.