Free eBook: Preparing travel platforms for peak traffic
Read our guide to ensure a profitable peak booking season
Travel is a competitive sector and the digital customer journey is among the longest and most complicated of any online business – which means that the smallest performance issue could negatively impact conversions. Given the relatively high-value of the transaction, and the importance of making the right choice, customers invest time and energy into research, returning to the same site many times before purchasing.
So it’s essential that you do all you can to ensure that poor web performance doesn’t impact user experience and increase abandonment rates. With complex transactions and the heavy reliance on external third-party systems, what can you do to prepare your travel platform for success at peak?
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