Report: Preparing for Perma-Peak

Preparing for Perma-Peak – The changing face of the trading calendar

For generations, retail has been an industry driven by seasons, with merchants guaranteed a finite number of trading spikes triggered by set-piece shopping events spaced out through the year.

With the ever-changing landscape of eCommerce we look into how consumers are dictating the pace of the retail calendar and the steps retailers must take to keep up online.