Tackling the twin peaks

The peak trading season is always an important period for the retail industry, with many retailers seeing 50-60% of their revenues generated in a single quarter. Which is why many refer to it as the ‘golden quarter’. This has never been more true than in 2020.

More than ever, retailers who have been fighting hard during the COVID-19 pandemic are counting on the ‘golden quarter’ to shine and the industry simply HAS to make the best of the hand it has been dealt during the 2020 peak trading period.

And while there remains a lot of uncertainty around accessibility to stores and footfall is expected to be way down this Christmas, the surge in online sales is expected to continue and retailers must ensure they’re ready with their digital proposition.

In this report, Validify interviewed retailers to find out what contingencies they are putting into place and highlighting some of the best solutions available to be deployed rapidly to ensure retailers end a uniquely challenging year on a positive note.