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Preparing for kit launch

How to protect revenue online at kit launch With the demand in traffic, this can bring to your site you need to ensure that your…

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What is user journey monitoring?

User Journey Monitoring bridges the gap between web analytics and usability testing, showing the real-time impact of errors and slowdowns on user behaviour and on…

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What are User Journey Metrics?

How do you measure the user journey? The most effective monitoring approach is one that replicates real journeys by real users as they navigate your…

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What is Synthetic Monitoring? How it Works | thinkTRIBE
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What is synthetic monitoring?

Synthetic monitoring assesses digital performance on your website to provide valuable information on page load times and transaction volumes. How does synthetic monitoring work? Synthetic…

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What is a Load Test? FAQs - Resources | thinkTRIBE
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What is a Load Test?

In the simplest terms a load test measures how much activity your site can support before performance is affected. How Does A Load Test Work? A load test engine…

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What is a User Journey?

In the simplest terms a “user journey” is the path that a visitor takes through your site. How Is A Website User Journey Different From…

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What Is Agile Development?

Agile development is a description of a group of iterative and incremental approaches to software development. The term was coined in the Agile Manifesto in…

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What is a dynamic User Journey?

What are dynamic or intelligent User Journeys? Dynamic User Journeys are the next evolution of this method of monitoring, they are sometimes called “automated mystery shopping”. In…

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Preparing for Peak with Fastly

How can retailers be ready for the unpredictable demand and being prepared for peak Retailers know their eCommerce platforms need to be robust enough to…

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DevOps Day Conference

DevOps Day Conference CEO, Deri Jones, presenting at the Dev Ops Days conference on Adding Business Metrics. Adding Business Metrics – Deri Jones from devopsdays on Vimeo.

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Whitepaper

Tackling the twin peaks

Rapid Solutions for Peak Trading The peak trading season is always an important period for the retail industry, with many retailers seeing 50-60% of their…

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Report: Preparing for Perma-Peak

Preparing for Perma-Peak – The changing face of the trading calendar For generations, retail has been an industry driven by seasons, with merchants guaranteed a…

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Whitepaper

Final steps for Black Friday website preparation

Final steps for Black Friday website preparation Maximising Black Friday ecommerce site performance Cyber weekend is approaching fast. You’ve been preparing for several months and code lockdown isn’t…

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Datasheet

thinkTRIBE Mobile App Monitoring

With thinkTRIBE’s Mobile-App Monitor service you can gain full visibility of your app performance to ensure positive user experience and increase conversion. Working closely with…

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Datasheet

thinkTRIBE Consultancy

Our SV-Consultancy service arranges for members of our team to discuss your website performance concerns, evaluate your site, and build a bespoke goal-oriented program to…

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thinkTRIBE Mobile Monitoring

Tribe’s Mobile Web Monitoring service gives uniquely realistic visibility of your website’s mobile experience across iPhone, iPad and Android devices. Continuous testing of mobile journeys…

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thinkTRIBE Load Testing

thinkTRIBE Load Testing Service gives you access to expert testers with specialist knowledge to quickly identify issues and provide insights and solutions. thinkTRIBE’s Load Testing…

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thinkTRIBE Synthetic Monitoring

thinkTRIBE Synthetic Monitoring provides vital metrics and business intelligence, measuring real time performance, availability and consistency of journeys across your website as experienced by end…

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thinkTRIBE Real Browser Monitoring

thinkTRIBEs Real Browser monitoring delivers the crucial insights and information needed by your technical and marketing teams about your customers’ real online experience. Using a…

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Hospitality

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Is your load testing fit for purpose?

Against the backdrop of this year’s turbulent retail landscape, we’ve seen the emergence of unprecedented opportunities for savvy online brands. Many retailers formerly focused predominantly…

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Testimonial

Citicus Limited

thinkTRIBE’s in-depth User Journey approach highlighted a performance issue on one of our two resilient extranet systems. By reviewing the metrics produced by SV-Monitor we…

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Boden logo, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

Boden

thinkTRIBE’s load testing has contributed to understanding the performance capacity of the web site and assists us in planning customer demand. We are planning to…

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NS&I plc. logo, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

NS&I plc.

We were impressed by how quickly thinkTRIBE grasped the technology and infrastructure of our website and put together the test scripts. Their User Journey approach…

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uSwitch client testimonial, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

uSwitch

thinkTRIBE’s web site load testing service allowed us to identify and understand potential capacity constraints for our technical team to remedy, both on existing products…

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Reed client testimonial, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

Reed

In our comparative tests of leading providers of monitoring services that we did then (and have run since) the consensus across various key users here…

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Thomas Cook client testimonial, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

Andy Dean – Thomas Cook

As the Load Test Manager was assigned and retained for all tests, this ensured familiarity with and experience in, our platforms and code. This combined…

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Cineworld Cinemas client testimonial, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

Cineworld

thinkTRIBE has played a key part in helping to inform and guide our development. I really value thinkTRIBE collaborative style and appreciate their proactive support.…

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Dixons Carphone client testimonial, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

Chris Howell – Dixons

Within a week of using thinkTRIBE, we had identified that a new ‘share it’ button on certain pages that were a part of new marketing…

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P&O Ferries logo, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

P&O Ferries

The web is a significant income for our business and thinkTRIBE gives us peace of mind. They remove the manual process and leave us free…

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the Gym Group logo, Web Performance Monitoring and Testing | thinkTRIBE
Testimonial

CIO at The Gym Group

Consultancy was a key factor in us selecting to work with thinkTRIBE. Thanks to their experience, they had an in-depth understanding of our tech stack…

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Blog Post

Preparing for Peak with Astound Commerce UK

As retailers double down on digital ahead of an almost fully-online Black Friday in lockdown, our very own Alistair Morrison sits down with Sophie Wilson, Digital Consultant at Astound Commerce, a leading global digital agency, to chat all things unprecedented peak.

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Cookie Policy

Introduction Our website uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties…

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Terms & Conditions

This site is presented and operated by thinkTRIBE from within the United Kingdom. thinkTRIBE makes no representation that information or materials available on this site,…

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Home

Collaborative – we work with you constantly and consistently and function as an extension of your in-house team Longevity – Our customers are not only…

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Privacy Policy

Privacy Notice This privacy notice explains how Scivisum Ltd trading as thinkTRIBE (a company registered in England number 4777928) uses the personal information we collect…

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Blog Post

The cost of peak performance

As retailers enter the peak weeks of the Golden Quarter, it’s fair to say that the stakes have never been higher. This year has forced…

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Black Friday 2020

Black Friday was always going to be different to every one before – Covid determined that it would be bigger than ever, against the drop…

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C-Suite Sessions with Segmentify

CEO and founder of thinkTRIBE, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a forum inviting C-Suite…

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Blog Post

Ready for the surge?

Are you launching a new product online? We highlight ways to ensure your eCommerce platform is primed and ready for the incoming spike in digital traffic.

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Release Acceptance Testing | thinkTRIBE
Blog Post

How can you be more realistic with your load testing?

What does a realistic load test model look like? There are a number of factors to incorporate in order to achieve the required results you need, so adopting a holistic approach to load testing that takes into account the full user experience is key.

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Blog Post

Talking Performance with Styla

In this episode, we are joined by Rob Thomas, Senior Partner Manager at Styla. Styla is a content management platform built to allow brands to…

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Blog Post

C-Suite Sessions with Styla

CEO and founder of thinkTRIBE, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a forum inviting C-Suite…

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Blog Post

8 reasons why you need synthetic monitoring

Only by understanding how your website performs from an end user perspective can you work out which technical issues are most disruptive before resolving them swiftly and effectively.
Tribe’s cloud-based synthetic journey monitoring solution, together with our team’s expert human insight simply provides the most accurate and actionable data available.

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Blog Post

Get ready for peak revenge!

Our experience working with some of the high street’s biggest brands has reinforced the importance of being properly and comprehensively prepared for online browsers and buyers – even during periods of peak traffic.

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C-Suite Sessions with The Chat Shop

We are joined by Joe Bush CEO of The Chat Shop, a full-service provider dedicated to managing onsite chat adding value throughout the online customer journey, leveraging the latest AI chat technologies.

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Blog Post

What do you do when peak demand is the new normal?

At thinkTRIBE we help organisations optimise the online experience for the users all year round, solving problems and boosting brand performance. We recently undertook a performance audit to more specifically explore the practical steps clients can take to improve web pages in the short and medium term as traffic peaks persist – which sparked the idea of holding a webinar to discuss strategy.

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C-Suite Sessions with Linnworks

CEO and founder of thinkTRIBE, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a forum inviting C-Suite leaders to explore the biggest digital challenges of the day and to share their insights on navigating a rapidly changing business and commercial landscape.

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Blog Post

Upgrading to SAP Commerce Cloud v2?

Moving from SAP Hybris to SAP Commerce Cloud? We discuss how to ensure success by incorporating recommended performance testing practices into your SAP Commerce Cloud project from the outset.

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Talking performance with Amplience

In the latest in our talking performance series, we are joined by John Williams CTO at Amplience – a Mach-based architectural CMS provider responsible for…

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Blog Post

Battling the bots with Netacea

We are joined by Matthew Gracey-McMinn from Netacea. Netacea provides a revolutionary bot management solution that protects websites, mobile apps and APIs from malicious attacks such as scraping, credential stuffing and account takeover.

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Traditional advertising remains more effective than social influencer strategies in driving online conversions, new data from thinkTRIBE reveals

thinkTRIBE, a leading web performance and testing service provider, reveals that traditional advertising remains more effective in driving online demand and conversions when compared to influencer marketing initiatives, such as social influencer or celebrity endorsements.

Read more about Traditional advertising remains more effective than social influencer strategies in driving online conversions, new data from thinkTRIBE reveals
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What to consider when load testing financial services

Financial Services applications have critical functions to maintain and need to be reliable. They manage the overall storage of sensitive data, analysis, management and processing of a bunch of financial transactions, as well as data sets and information to deliver a robust platform for the end users.

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Blog Post

Fast forward error resolution with Video Replayer

When it comes to tackling web performance issues, time is of the essence. The longer it takes to diagnose, isolate and resolve glitches, the more likely it is that the user experience (UX) will be negatively impacted.

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Prioritise the customer experience to gain a competitive edge

Round-the-clock performance monitoring is essential. Monitoring your website provides an objective – and invaluable – view of how your website is performing from your visitors’ perspective. And yet, few businesses have the in-house resources to check web performance 24/7.

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Why monitor your site with real browsers?

For most brands, customer experience has become one of the most important differentiators in a fiercely competitive online environment. Simply put, businesses that can provide…

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Load testing – getting the metrics right

At thinkTRIBE, we know that load testing can be transformative for the businesses we work with. Often, load testing is the only way to be sure you can confidently deliver a smooth and responsive user experience (UX), even when your website is at its busiest.

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Blog Post

The results are in! Meet this year’s Black Friday online winners and losers

The most effective way to ensure your ecommerce platform is a winner during Black Friday and beyond is to take a customer-eye-view and examine the length of the buying journey using realistic customer pathways. Retailers are advised to continually test and optimise, using real shopper behaviour, and a realistic mix of end-to-end journeys including drop-off ratios, using real data from real events in their testing.

Read more about The results are in! Meet this year’s Black Friday online winners and losers
Blog Post

The importance of traffic profiling for load testing

At thinkTRIBE, every load testing project begins with the creation of a traffic profile that represents how users interact with your site or application, to make sure that we map the profile to a known peak. The purpose of load testing is to provide a reliable assessment of how a website fares under normal and anticipated peak load conditions, in order that potential pinch-points and bottlenecks can be identified and mitigated.

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Blog Post

Are you ready for the perma-peak?

As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s harder than ever for brands to second-guess peak trading periods.

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Static vs Dynamic Testing

It is important to understand the difference between Static User Journeys and SV-Dynamic User Journeys. Static journeys are a generated list of URLs, (an assumption of a likely journey a user will take) although this is a step up from grabbing URLs in isolation, this method still provides problems.

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Load Test early and test often

The best approach is regular load testing, with increased frequency in the run-up to code lockdown. Load testing should never be considered as a one-off process. Even when testing is confined to a specific pre-peak period, retests are essential to ensure that your changes have been successful.

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Making the customer experience your top priority

The customer experience (CX) has come into sharp focus over the last twelve months – not least as one of the best and most authentic ways to establish trust, consolidate brand values and drive growth.

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Impact of Third Party Performance

Third-party services have become much more prevalent in recent years because they enable online retailers to incorporate critical core functionality like analytics or payment processing systems, as well as improving the user experience through personalisation.

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With so many failing ecommerce projects how can you mitigate the risks for successful re-platforming?

With research showing that retailers expect to encounter project failures it’s important to ensure your next re-platforming project makes the grade. Re-platforming, or platform migration, could be the best way to improve the customer experience but how can you ensure a trouble-free transition?

Read more about With so many failing ecommerce projects how can you mitigate the risks for successful re-platforming?
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The Road to CX Success

Take one iconic retail venue, one prominent retail business, add a consumer psychologist, mix well and, finally, add a symbol of the hedonistic 80’s and…

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Top web performance blog topics of 2018

Our top-read blog posts reveal the web performance topics, trends, and advice that you and your industry peers found the most interesting this year. We’ve summarised our most popular posts of 2018 so you can catch up on what you might have missed.

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Blog Post

Amazon website crashes on its biggest shopping day

On its biggest shopping day of the year Amazon’s website struggled to handle peak traffic. Proving that even the biggest players get it wrong sometimes. Errors were encountered on both the desktop site as well as the mobile app and disgruntled shoppers took to Twitter to voice their outrage.

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Blog Post

Elevating online customer experience to safeguard fashion retail brands

With fashion in pole position, online shopping is becoming increasingly sophisticated and when it comes to web/app performance retailers can’t afford to let their guard down. As more – and more demanding – fashion-focused shoppers turn to web and mobile for browsing/buying, retailers have to ensure the user experience (UX) is carefully managed in order to safeguard brand values and to reduce lost revenue.

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Blog Post

Will your ecommerce operation be in shape for Black Friday 2018?

Black Friday 2017 was a bumper year for those UK online retailers able to accommodate the increased demand. With 2018’s sale event fast approaching, it’s time to implement an effective performance testing plan. We take a look at the changing landscape and what you can do to reduce the risk.

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Blog Post

The countdown is on for our July 2018 Progressive Web Apps Roundtable

Come and join us at our next roundtable discussion, Progressive Web Apps: Maximising mobile experience and minimising the technical risks. Debenhams’ Senior Digital Manager Jim Hingston will open the event speaking about his experience of Progressive Web Apps and Mobify.

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Blog Post

The API revolution – Why APIs are so critical to UX & web performance

Application Program Interfaces (APIs) have always been at the core of application development but as mobile usage has become increasingly dominant, development of the IoT and applications connecting more diverse services, so user experience has become more reliant on the performance of multiple APIs.

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Blog Post

How to prepare your travel platform for peak traffic …keep it real

It’s time for travel specialists to prepare for optimal performance at peak but are your load testing tools measuring realistic site behaviour? You can only base decisions on performance testing that’s intelligent enough to return accurate data and realistic metrics or you could be making a big mistake.

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Blog Post

Infographic: Why outsourcing to a fully managed load testing service beats DIY or self serve?

With a vast range of load testing tools and services available we take a look at the benefits of outsourcing to a fully managed load testing service like thinkTRIBE’s. Here are eight reasons why outsourcing will reap greater benefits than self serve or DIY approaches to load testing.

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Blog Post

Black Friday – get it right and on time

So, where should you be with your preparations now that Black Friday 2017 is merely weeks away? We take a look at the next stage of being ready for the onset of Black Friday traffic and how to ensure your business enjoys a successful period of trading.

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Blog Post

Mobile first… and second, and third

The growth of mobile use demands that online businesses optimise website platforms for handheld devices. To help businesses get closer to the mobile customer experience, thinkTRIBE monitors real browser journeys and provides network emulation to simulate user experience across iOS and Android browsers, enabling you to identify where performance issues are compromising your site.

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Blog Post

How to avoid the top five platform migration mistakes

The complexities of executing a platform shift shouldn’t be underestimated and careful planning is essential to avoid the many pitfalls that face the unwary. We see the same issues crop up time and again, preventing companies from deriving optimum benefits from their migration. Here’s how to avoid our top five.

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Blog Post

Black Friday 2017 – How to Prepare Today

Six months may seem like a long time but for those running an ecommerce platform, ensuring optimum performance for Black Friday – not to mention Cyber Monday – is essential. If you don’t want to hit this year’s Black Friday headlines for all the wrong reasons now’s the time to begin your preparation.

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Blog Post

Three reasons why traditional load testing is no longer enough

Load testing is capable of delivering valuable data to inform your decisions and protect your customer experience when it matters most. But with the heightened complexity and sophistication of today’s websites we look at why a traditional approach to load testing is no longer up to the job.

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Animated exchange of lessons learnt from peak traffic preparation at thinkTRIBE’s latest roundtable

Our latest roundtable event at St Paul’s Cathedral led to in-depth discussions for strategies to improve performance for peak traffic. Guest speaker Gary Reynolds, Head of ecommerce/applications at Dixons Carphone opened the event by sharing his valuable experience in preparing for Black Friday peaks.

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Blog Post

Top 5 mobile performance issues uncovered by real iOS and Android browser monitoring

With mobile accounting for a growing percentage of page visits, it’s more important than ever before to ensure that performance monitoring reflects real customer journeys on genuine iOS and Android browsers. We take a look at the most common issues uncovered by real browser monitoring on our clients’ sites.

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Blog Post

Black Friday 2016 – today’s failures of CX, page errors and lost revenue

With a predicted £1.3 billion set to be spent in Black Friday sales and online shopping likely to account for around 70% of purchases, the stakes were high for ecommerce. So what went wrong? The challenge for most sites is, of course, handling the massive spikes in traffic so that customer experience isn’t negatively impacted.

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Blog Post

Video replay errors to get to the root of website performance problems

Getting to the root of performance problems can be time consuming and frustrating. Our new synthetic monitoring video replayer feature enables you to see and review exactly what your customer experienced when an error occurred including end user actions and how the page loaded.

Read more about Video replay errors to get to the root of website performance problems
Blog Post

Inside Google’s new report the business impact of slow mobile performance

With mobile now dominating online browsing and sales, businesses are under pressure to deliver seamless customer experience across devices to ensure engagement and increase revenue. Google’s ‘Need for mobile speed’ report highlights the need to address speed issues to satisfy mobile consumers’ demand.

Read more about Inside Google’s new report the business impact of slow mobile performance
Blog Post

It’s not too late to prepare for Black Friday success!

This year, shoppers are predicted to spend £5bn online over the Black Friday extended weekend. How can retailers make sure their websites can take the strain. Set your business up for success with our tips for the Cyber Weekend

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Load test preparation – how to establish successful outcomes before testing

Load testing is only useful if you establish the criteria for success before testing gets underway. Think about the baseline experience you want users to enjoy, even during peak periods. Or, to put it another way, what’s the maximum you believe users will tolerate in a high load situation?

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Blog Post

The secret to Black Friday success it’s never too early to get your ducks in a row – load test early and often

Set your business up for success this November with our ‘Seven Steps to stellar Black Friday web performance’. Last year, shoppers spent a whopping £1.1bn online during the course of Black Friday. How can retailers make sure their websites don’t crack under the pressure?

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Blog Post

How to avoid the pain of third-party online performance issues

Delivering content-rich, complex websites today involves collaboration with third-party providers, which can, in turn, cause performance issues. If you’re fed up with taking the blame when third-party solutions adversely impact the user experience, take control with these problem-solving tips.

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The most common load testing mistakes and how to avoid them

Load testing can have a transformative impact on business – enabling you to deliver a smooth and responsive experience to your web users, even in times of high demand. If you can avoid our top 5 most common mistakes, you’ll reap the rewards with better performance and customer experiences.

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How load testing drives best business practice (but only if you build it into your development process!)

Load testing is often an afterthought for many commercial projects but if you integrate it throughout the development process you’ll reap the rewards when you launch a new site. We expore how to ensure a successful load testing programme when launching new sites, platforms or releases – from planning to production.

Read more about How load testing drives best business practice (but only if you build it into your development process!)
Blog Post

Can you trust your load testing?

Don’t let your load testing lull you into a false sense of security. With increasing pressures on ecommerce stores to adapt to the changing demands of online shoppers, realistic and accurate load testing is now essential.

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Black Friday analysis of website failures. What went wrong?

As well as retailers losing sales today through lack of web capacity (or perhaps lack of realism when  pre-testing capacity  of web systems): such as the Argos problem as below,  it also looks like many retail websites will be losing sales  on Black Friday, as their 3rd-party lead-generation tools  are not working this morning, with resulting loss in CRO.

In addition, some online Marketing Directors will be in the dark when they come to do their post-Black Friday  wash-up next week – because a number of the 3rd-party tracking/big data services are failing today.

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Blog Post

Time to place a bet doubles as online betting sites struggle to deliver optimum performance during Grand National

This year the Grand National was set to be the biggest betting turnover of all time with 71% of the adult British population expected to place a bet and is the equivalent to the volume of total number of bets across the four-day National Hunt Festival as Cheltenham. So exactly how did top horse racing betting sites cope with this unprecedented demand?

Read more about Time to place a bet doubles as online betting sites struggle to deliver optimum performance during Grand National
Blog Post

Platform migration Part 1: The challenges of sustaining user experience. 

The level of customer service expected by online consumers is set high and growing fast driven by rapid changes in technology;  multichannel retailers need to deliver much better personalisation of their websites for better engagement,  better integration of social media and better interaction across different types of mobile devices.

Read more about Platform migration Part 1: The challenges of sustaining user experience. 
Blog Post

Join us at IRX 2015: Tips, tricks and best practise examples for succeeding in Multichannel Retail

In just two weeks time we’ll be at this year’s Internet Retailing Expo. It’s the biggest dedicated event for multichannel and delivers a vast educational program. The Expo provides an opportunity to catch up with the very latest ideas for multichannel success and take advantage of best practise examples from leading retailers.

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Blog Post

Black Friday website crashes: Boots, Tesco, ASOS, Net-a-Porter, TopShop

It’s like a roll call of the big names in UK – the list of websites that have been failing on Black Friday today: Boots, Tesco, ASOS, Net-a-Porter, TopShop, Evans/TopShop/Wallace, Selfridges, Currys, River Island. In case you think it’s everybody down: not quite.

Read more about Black Friday website crashes: Boots, Tesco, ASOS, Net-a-Porter, TopShop
Blog Post

Lessons to be learnt from the Argos website failure

Let’s be honest and not pretend that websites failing is a shock (the BBC just wrote: Argos faces glitches after website update ) – they always have and they always will.  Even the biggest and best can never be 100% up for 100% of users indefinitely; it’s just the nature of the complexity of the technology and rapid pace it is being extended (it was the Nationwide Bank just last week: ‘online banking glitch‘.

But having said that, it’s also true to say that Argos could have done better – they should be aiming for 100% ( so should we all), and getting closer than they did.

There are lessons to be learnt, in terms of website management:  both management of the technology and management of problems.

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DVLA website crash – there’s no excuse

When traditional load testing just isn’t enough (updated 19 Nov 2014)

Today’s online car tax web failure left people waiting up to 90 minutes to complete payment for their car tax online. Evidence that you need realistic, thorough load testing and good scalable website architecture, in advance of peak usage.

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Blog Post

Taking a Gamble on Your In-Play?

Book makers know about betting, but they need not gamble on their content delivery.

It doesn’t seem long ago I was watching the World Cup finals and here we at the start of another domestic season. When I say I was “watching the World Cup finals”, I was really looking at how 7 UK-based online football gambling websites were performing!

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Overcoming today’s website performance challenges

One of the dilemmas I often discuss with clients is how they can protect their brand and deliver a great customer experience whilst pushing their websites to the limits.

The digital revolution has transformed the way consumers use the web, presenting a whole host of new website performance challenges to eCommerce managers and brand managers alike.

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Predicting next years website traffic – and Load testing realism

If you want to ensure trouble-free growth in your web traffic next year: there’s a helpful article at eConsultancy: How can you predict next year’s website traffic? I’ve pulled out some key tips, to help turn that into a plan for a realistic website load testing – helping to construct that plan is something every marketer should be involved in.

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3 Website Performance Testing Mistakes To Avoid

As long as there has been software, there has been testing. Good testing has always been centred on the business outcomes. It’s not just about finding bugs, it’s about finding Important Bugs: bugs that impact the end user or customer.

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Olympic Ticket “Out of Stock” problem – User Experience lessons

People have reported widespread problems in trying to buy tickets this week, during the running of the London Olympics, and Graham Charlton’s article “Why is the Olympic ticketing website so bad?” at eConsultancy.com nicely highlighted the user experience problems (credit to Nick Donelly at Usability Hell for first detailing them).

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Keeping It Real: Avoiding Pitfalls When Load Testing Websites Using A CDN

There was a time when doing a Website Load Test for a client using a Content Distribution Network was an infrequent activity, but these days it’s a common occurrence.  There are more CDN suppliers of course, the newer ones such as MaxCDN,  the traditional big names like Akamai and LimeLight, and some Datacentres such as UKFast offer CDN services directly to clients themselves.

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Last Mile monitoring your website – what to avoid and why

Some phrases and concepts cause a lot of confusion and take up so much time, when planning website performance management projects.

Website ‘Last Mile’ monitoring is one – there are several limitations in practise, and we are finding fewer clients  getting value from it within their overall end-user experience monitoring.

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The Fallacy Of One-Page Website Performance Optimisation

I get to sit in on a lot of meetings with clients, who are looking to improve the ROI of their websites.

The most interesting ones are with organisations that have evolved far enough along the eCommerce evolutionary path to realise that it’s no good IT and Business teams sitting in separate silos.

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QA is not software testing: Quality is your Users Experience

It was an interesting day out Thursday at the Iqnite London QA and Software Testing Conference 2011.  An opportunity to bump into some known names in the QA space like Shane Kelly (QMF fame), who’s at our client William Hill, as well as to meet and network with new folk, and share the platform with old friends like Den from Dixons Stores.

The panel ran an interesting group session after lunch, involving a bit more energy as people moved round the room to reflect where they saw themselves on the continuum from being pure QA folk, or pure software Testing, or a bit of both. More of that later.

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Why thinkTRIBE Is Like The Matrix – The Eureka Moment

Is it a question of the known unknowns, or the unknown unknowns?

When talking to organisations about what thinkTRIBE does, and what makes us different, we are always keen to get a live trial of our monitoring suite or testing services running on their own sites, using their own data.

Proof of Value as it’s sometimes called. Show, not tell, if you prefer. We can tell you how it works, and what it does, and why and how it does it, but in the end it’s like the Matrix. To misquote Morpheus “No one can tell you what thinkTRIBE does, you have to see it for yourself.”

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Travel technology: inventory monitoring on the site, confidence in lost sales reduction grows

It’s funny how things connect, and serendipitous outcomes result.

Tesco are not in the travel sector: but our website Load testing team completed another project last week for them: and in wash-up discussions afterwards we drifted into the growing power of our inventory monitoring services : and I was reminded of the discussions we had here in the past that kicked the concept off.

Back to the supermarket website some years ago: where we found an interesting, and costly bug.

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Our iPhone App Monitoring service wins award at TechWorld 2011!

I’ve been to a  few awards dinners in my time, and even been short listed for an accolade:  just a few months back  in 2011 we were short-listed and received a Highly Commended from eConsultancy.com in the Innovation in E-commerce category.

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Monitor what Users do on your website

Aka:  Do what the Customer Does – not an artificial simplification of it.

If you want to know WHY users do what they do on your site:  web analytics can tell you the What:  but only by seeing what the user experience is like 24/7 as they actually ‘do what users do’ – can you find out if their behaviour is impacted by slow downs at busy periods in certain parts of the user journeys: or by pages with unexpected or wrong content shown.

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4 things to learn from Load Testing Tesco.com – the world’s biggest Grocery site

One of the nice things in my job, is I get days out of the office spending time with some cool eCommerce guys who have to manage some big and interesting sites, planning some innovative and interesting website testing and monitoring.

Even more interesting is sharing a speaking engagement with people we’ve worked with, and hearing what they are willing to say in public about the web performance projects we’ve shared!

Luke Fairless at Tesco.com is one of those guys. He juggles keeping the world’s biggest grocery site running, with a continual stack of projects to add functionality for customers.

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Video Streaming Monitoring – Is your CDN value for money?

We’ve seen a definite step up in the number of clients using video to engage with their visitors.  Some are doing simple stuff, just a couple of videos, and keeping it to a simple download before viewing delivery model.

But the increasing number who are using third party CDN suppliers to provide the video streaming, are finding that once the user journey based monitoring is applied, that some CDN’s are providing quite different value for money: and quite different levels of problems to users.

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Screenshots: Errors on Travel site, confidence grows with monitoring

The bugs in the travel websites test we did this week, produced some nice screenshot examples of how not to treat your users.

As we always do when setting up website monitoring for a an ecommerce travel website, we set up a few User Journeys, some 7 or 8 page long, to reproduce the process of finding a holiday.Various flows including searching, and choosing at random from the packages offered; as well as some that went straight to the special offers with a minimum of searching.

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Monitoring Holiday websites – not easy given the caching bashing

Looking at  the web performance of eCommerce sites, there are some things that make the Holiday sector unique.  We work with a number of holiday companies and they have a unique challenge when it comes to accurate website monitoring.

When a holiday season nears its end, holiday companies are often presented with an increasing number of failed ‘user journeys’ that occur when a holiday is found by the visitor but is actually already sold out.  And these failed journeys need to be identified and quantified, if they are to enable an accurate reflection of lost sales.

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Website Load Testing with LoadRunner – running out of road

I just came out of an interesting load test planning meeting. It was with an organisation we’d worked with on web performance testing for some time, but this is the first time we’ll be doing major web load testing with them, as part of a bigger ITIL Capacity Planning delivery.

Like a number of companies, they have used LoadRunner in house for a few years, some of the guys in their test team are trained up on how to script in LoadRunner, and in LoadRunner best practise, etc.

What’s interesting is that they are moving away from LoadRunner, and calling on us to do the web load testing that they need.

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Web site failures – expect the unexpected

As web performance testers, we regularly see subtle technical issues cause substantial failures in website user journeys -we expect the expected.

Whether in 24/7 monitoring, when our multi-user-journey approach routinely highlights that all areas of a web site may be functioning fine, apart from the one crucial  journey, maybe CheckOut: or Add to Basket.

Or if we’re running a web load test, it can sometimes result in a a whole site stalling: fortunately this normally happens only for brand new sites being load tested well before say a Christmas rush *.

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The Marketers new badge of success – the site crashed!

Interesting bit of marketing spin this week from Marie Claire magazine – who reckon that their latest recommended must-have beauty product was so much in demand that it crashed the Boots.com web site!

Confidence in Boots takes a knock from that, doesn’t it? And today (3 days later) , the product is in stock.

Humm, kind of bad manners of them to tell tales on Boot’s website problems.

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Online Retailing – cautious about the future?

“We won’t see retailers that don’t have transactional websites in 10 years time”

Internet Retailing Magazine write in The Key To Retail 2010.

10 years? Why so cautious?

Any day now – would be my take on that.

Of course, as other folk have recorded, despite market growth, the credit crunch is impacting retailers online.

So it’s clear that the online commercial environment is set to become far more competitive in the near future, and as a result the web customer is likely to have higher expectations regarding their online experience. Respectively we can expect to see an increase in so called ‘web rage’ as users display even lower tolerance levels with site errors and slow page delivery; when there are so many other websites a mouse-click away vying for their attention, and more than willing to take their business, customers are under no obligation to remain brand loyal.

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Lost sales – not anymore

It sounds like it should be the first metric we all want from our website – what’s the money value of Lost Sales due to problems on the site this month? And how do we fix them, and not lose the same again next month?

I’m talking about problems in the final delivery – the website platform itself – where we’ve brought buyers to the site and then let them down through any number of root causes: sporadic technology glitches, treacly slow experience for maybe 10% of users, code upgrades that killed functionality for a few precious hours and so on.

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