Make sure your website migration doesn’t put you on the naughty list! Just in case you missed it or were trying to avoid it, Christmas preparations are well underway! Christmas advertising is on television, trees and other decorations are being erected on the high street, and soon, most purchases will come with a mince pie, a sprig of holly, and a coating of fake snow. It’s common for website owners and managers to decorate their homepage with the aforementioned sprig of holly in November and wish their visitors a happy holiday. This graphic update can convince customers that Christmas is approaching and persuade them to buy more things. But while a little festive sprinkling might put your customers in mind to buy, the upcoming holiday season is the time of year when your website must look as healthy behind the scenes as it does from the outside. November through to January sees one unmissable online event after another. Black Friday, Cyber Monday and New Year Sales all bracket the most lucrative sales period for any online business – Christmas online shopping. The COVID-19 restrictions of previous years might be behind us, but the Christmas online shopping market is still predicted to grow by 2.5%, prompting concerns from business owners that any necessary website migration might not be optimised to take full advantage of the busy period. You can overcome that fear with the aid of thinkTRIBE. Our completely managed Customer Experience Monitoring service designs dynamic user journeys, so instead of taking a predetermined route, our testing services will navigate your website just as a genuine customer would. Furthermore, the real-world load model created by our load testing service exposes all performance problems and bottlenecks. ThinkTRIBE flags any issues, offering your staff visibility into your migration process before errors can have a negative impact on your business. ThinkTRIBE can assist you in monitoring your website’s migration journey to better protect your brand and maximise your Christmas online shopping.

Hosting an event can be one of the most exciting and nerve racking experiences a business can do! It’s exciting to bring people together, to share an experience, but it brings with it a wealth of nerves that all circle around the question, ‘what if…’ What if no one likes the experience? What if something goes wrong on the day? What if our site goes down and people can’t buy a ticket? – As was unfortunately discovered by the teams selling the recent Peter Kay tour tickets ! The list of possible downfalls when it comes to having an event is long. But as with most things in life, the more prepared you are, the less likely you are to experience problems, and if you do, the more equipped you are to deal with them. So one place we know you can be fully prepped, is selling your event tickets online! Online booking and e-Ticketing options have gained ground in recent years, an easier and more environmentally friendly option than traditional in-person buying, selling and printing. But there are still plenty of pitfalls for the unwary seller and buyer. It’s a common occurrence that people’s feedback when buying online tickets is that they experienced a lot of glitches. Pages not loading properly, the site being extremely slow, problems adding and accessing their basket once they’ve selected their tickets. And in cases of popular date releases, your site going down completely as it’s overwhelmed by the number of users trying to access the site. When selling your event tickets online, you want your customers to have a hassle free experience. At thinkTRIBE we can help you achieve this through round-the-clock monitoring, picking up any glitches early and quickly before they cause any serious issues – even testing for third party performance issues. We can load test your site for high volumes of users, so you are ready for peak traffic, without compromising on providing a peak user experience. So if you want help reducing the nerves for your event and avoiding having the Peter Kay drama, speak to us here at thinkTRIBE, so you can make selling your event tickets online a hassle and nerve free experience.

It’s one thing to have a bad day at work. It’s something else entirely for that bad day to result in a special hearing in the US Senate. In November, Live Nation Entertainment Inc’s Ticketmaster made global headlines when a high demand for Taylor Swift’s US Tour led to a catastrophic system crash. This comes hot off the heels of demand for Peter Kay’s UK Tour sales crashing O2’s Priority website earlier in the month. While O2 isn’t facing the same level of political scrutiny Ticketmaster is in the US; both situations highlight the fact that there is more than just a company’s finances on the line when it comes to keeping up with customer demands. For O2, the crash has led to unhappy customers and the tarnishing of partner trust. For Ticketmaster, the touring giant is now in the crosshairs of the Senate Judiciary Subcommittee on Competition Policy, Antitrust, and Consumer Rights. In both cases, pre-release sales resulted in the vast majority of tickets already being purchased before general release; however, according to company authorities, it wasn’t pre-registered fans purchasing tickets that were responsible for the catastrophe; instead, it was tens of millions of unauthorised visitors and billions of bots attempting to enter the auctions early. Neither fans, customers, partners, nor the Senate is likely to be satisfied with Ticketmaster’s explanation, which claims that it misjudged demand for presale tickets and was unprepared for the millions of fans who tried to log in. Ultimately, neither site was properly load tested to ensure their systems were robust enough to withstand the peak traffic. thinkTRIBE prioritises load testing as part of our performance strategy. While other testing procedures, including user acceptability and penetration testing, are frequently taken into account during the early planning phases, load testing is often an afterthought that can be delayed until closer to the crunch. Putting off load testing till the very last-minute limits the amount of time that can be used to correct issues and leaves no time for retesting to determine whether the patch was successful and what effect it had on performance. Not only is it more productive and cost-effective to build a long-term plan for load testing into your strategy, but proper planning also allows for extra time to cycle through different outcomes and retests, giving you peace of mind about the reliability of your platform. Nightmares like the ones Ticketmaster and O2 are currently experiencing are entirely avoidable. Take a look at our whitepaper for more advice.

Shoppers anticipate Black Friday and Boxing Day sales all year long. Many people take advantage of the bargains to finish their holiday shopping or even treat themselves to something expensive. The retail events we’ve grown to enjoy will unquestionably look different as a result of shifting economics, with bargain hunters set to turn out in greater numbers but with tighter budgets. Knowing where best to position your sales to take advantage of the increasingly oversaturated sales market can be challenging. Looking at the two powerhouse annual events, we can see clear trends for the season ahead. Black Friday & Cyber Monday According to Finder research, British shoppers will spend an average of £189.59 during this year’s Black Friday and Cyber Monday sales. There is a 31% (£85) decrease since last year’s statistics when consumers spent an average of £275. With the cost of living crisis showing no signs of improvement in the New Year, this more frugal figure shows that many Britons are genuinely trying to cut back on their expenditures. UK consumers will spend £3.95 billion less on Black Friday and Cyber Monday in 2022 compared to £6 billion in 2020 and £4.8 billion in 2021. Spending in the UK is anticipated to decrease by more than £850 million (18%) this Black Friday and Cyber Monday due to Brits choosing to spend significantly less. That said, despite a decline in overall spending, the percentage of Brits planning to shop during Black Friday and Cyber Monday sales has increased by 6% from the previous year, going from 33% in 2021 to 39% in 2022. This increase could be explained by people wanting to make more savings before the holidays. Black Friday has become a firm favourite for those looking to pick up bargain deals for Christmas gifts, with electronics, toys, clothes, and entertainment making up a large percentage of sales. Boxing Day As record inflation affects consumer budgets, sales are predicted to decline by £2.51 billion from Christmas 2021’s expected total of £84.7 billion, sliding below 2019’s pre-pandemic numbers of £83.1 billion. Sales are not anticipated to fall to the levels observed during Christmas 2020 when the pandemic peaked (£79.7 billion). Analysts predict a 6.8% decrease in gift spending compared to 2021 (£11.59 billion vs. £12.44 billion), with consumer electronics suffering the brunt of this loss with a forecasted £2.27 billion vs. £2.7 billion. Jewellery is down 11.1%, followed by apparel and footwear, both of which have experienced declines of 12.1%. Boxing Day sales are increasingly seen as a chance for people to spend any money they’ve received for Christmas. Alcohol and confectionary see strong sales in the period between Christmas and New Year. At the same time, shoppers are more likely to ‘treat themselves’ to luxury items they might have missed out on over the holiday period.

As we enter a new year, many businesses are gearing up for their next product launch. With the anticipation of increased traffic to their website, it’s important to ensure that everything runs smoothly and that customers have a positive experience. One key way to do this is to work with thinkTRIBE and load test your website before code lockdown. A comprehensive load test program for six months leading up to peak traffic is the optimum solution for peace of mind. However, we understand that this may not always be realistic. The important thing is to make sure that a load test is conducted before code lockdown, with enough time to implement, test and fix any issues. This way, tech teams have no last-minute pressure to deliver the impossible. Testing third-party material or calls is crucial because they are frequently a key contributor to performance concerns, a potential bottleneck and speed tax. In busy periods, this will aid in enhancing your website’s speed and user experience. It’s also important to review your infrastructure configuration and server-side optimization. This includes checking that load balancing and autoscaling are configured and implemented correctly. Additionally, ensure that caching is enabled and that pre-rendering and CDN implementation work for the appropriate content. All of this functionality can be covered by thinkTRIBE’s 24/7 Customer Experience monitoring journeys. Preparing for peak traffic during a product launch can require a combination of load testing, stripping back to essential functionality, reviewing infrastructure configuration and server-side optimisation and testing a contingency plan. By taking these steps with thinkTRIBE, you can confidently ensure that your website can handle the increased traffic and that your customers have a positive experience. Which in turn ensures your sales continue to increase inline with the increased traffic and they don’t plummet due to site failure or a negative user experience. Get in touch with us at thinkTRIBE today and make sure your site is in peak shape for peak traffic.

Web performance testing is a critical component of ensuring that your website delivers a fast and seamless user experience. It involves simulating real-world scenarios and testing the performance of your website under different loads and conditions. This type of testing helps to identify and address performance issues before they impact the user experience. Why is Web Performance Testing Important? Web performance testing is important for several reasons. First, it helps to ensure that your website can handle the expected traffic volume without crashing or slowing down. This is particularly important for e-commerce websites or other sites that experience high levels of traffic. Second, web performance testing can help to identify and fix issues that may be impacting the user experience, such as slow page load times or broken links. Finally, web performance testing can help to identify areas for improvement and optimization, which can help to boost search engine rankings and overall website performance. thinkTRIBE is a leading provider of website performance monitoring and testing services. We offer a range of services designed to help businesses identify and address performance issues, including: Load Testing : thinkTRIBE offers load testing services that simulate real-world traffic scenarios to test the performance of your website under different loads and conditions. This helps to identify performance bottlenecks and other issues that may be impacting the user experience. Customer Experience Monitoring : thinkTRIBEs synthetic monitoring services simulate realistic user interactions with your website to identify performance issues that may impact the user experience. This type of testing can help to identify issues such as delivery time, website features and broken links. thinkTRIBE Native Mobile App Monitoring (NEW):   measure the performance, availability and consistency of journeys across your native Android app as experienced by App users. Performance Optimisation: thinkTRIBE offers performance optimisation services designed to identify and address performance issues, helping to boost website performance and search engine rankings. Mobile Performance Testing : thinkTRIBE’s mobile performance testing services help to ensure that your website delivers a fast and seamless user experience on mobile devices, which are becoming increasingly important for website traffic.

Online sale seasons present a critical opportunity for companies to boost revenue and improve their bottom line. Retailers need to take action to locate and address any potential bottlenecks or errors in their website to make sure that they are ready for the rush. ThinkTRIBE offers a variety of services to help you get your website ready for peak sales periods. Performance load testing is the best place to start. Load Testing replicates and exceeds predicted website traffic, so that businesses may spot any possible problems before they have a direct impact on the customer. Sale seasons are a highly competitive market for retailers, so your website must be stress tested ahead of time to avoid losing customers because of slowness or errors. Another important service offered by ThinkTRIBE is Customer Experience Monitoring . This allows retailers to track the performance of their website in real-time, using authentic customer browsing patterns and realistic user journeys. This enables you to identify any issues that may arise during the sales period and take immediate action to resolve them. It ensures your customers have a smooth and seamless experience while using your website, which is essential for maintaining customer loyalty and brand integrity. Take a peek behind the curtain with ThinkTRIBE and get real-time dynamic insights into the strengths and weaknesses of your website. By following in your customer’s footsteps and experiencing your website the way they do, you’ll be ahead of the curve when it comes to sales, ready for the rush and set to start the year with the best possible success.

Are you overlooking the hidden obstacles impacting digital experience (DX) and leading to lost sales? Beneath the surface of your digital platform lies a wealth of hidden DX friction, stealthily disrupting your customers’ online journeys. While these obstacles may remain hidden from your view, they have a tangible effect on your conversions. And while they elude conventional monitoring tools and error logs, their impact is keenly felt by your customers, leading to abandonment and lost sales We share our experience of the primary causes of concealed digital CX friction, so you can begin to tackle them and safeguard your bottom line. Understanding Business Logic Challenges Business logic issues serve as a primary source of hidden DX friction, creating frustration and hindering the checkout process for customers. These issues often arise from mishandled product information management (PIM), including complexities in product options, combinations, and stock management. Addressing these issues typically falls within the domain of business teams, so your tech teams are unable to rectify them. Conventional error detection methods fail to identify these issues, leaving customers to navigate through obstacles such as missing prices or unresponsive add-to-cart buttons. The result? Missed sales opportunities and dissatisfied customers. Navigating Intermittent Slowdowns Intermittent slowdowns steadily chip away at conversions and contribute to abandonment rates, yet they often go unnoticed within your online store. These slowdowns stem from complex interactions between underlying technological components and various plugins and tools. Their sporadic nature makes them difficult to pinpoint, manifesting in specific areas of your website, products or baskets or at specific times. Customers encounter these slowdowns while browsing or making purchases, having a direct impact on abandonment. However, traditional monitoring tools may not detect these issues, leaving businesses to grapple with an invisible challenge. Addressing Technical Errors Technical glitches pose a significant barrier to seamless checkout experiences, frustrating customers and eroding trust in your brand. Technical errors can result from bugs in your software or platform, compatibility conflicts, or issues with third-party tools and plugins. These errors manifest as unresponsive buttons, obscured checkout pathways, or confusing error messages. From bugs in your software or platform and compatibility conflicts to issues with third-party tools and plugins, technical errors arise from the complexity of your digital infrastructure. These errors manifest as unresponsive buttons, obscured checkout pathways, or confusing error messages. Such errors disrupt various aspects of your online store, impacting customer journeys and undermining confidence in your platform. Their sporadic occurrence makes them challenging to detect and address effectively. Revealing and Resolving Hidden DX Friction Addressing digital friction requires a shift in DX visibility and monitoring strategies, one that adopts a customer-centric approach and prioritises real-world interactions , on real browsers and using genuine operating systems. Only by interacting with your website as real customers do, and performing the same actions, can you identify and overcome the obstacles leading to abandonment and lost sales. In the dynamic world of digital commerce, the pursuit of frictionless customer experience is ongoing. Are you ready to take steps to mitigate hidden CX friction and reduce abandonment? To learn more about the hidden causes of friction and how to tackle them, read our eBook ‘Uncovering the hidden causes of digital CX friction’. #customerexperience #cxfriction #cxmonitoring

Boden, leading UK online fashion retailer, relies on ThinkTribe’s digital customer experience monitoring to ensure smooth performance and maximise sales across its websites globally. With over 90% of sales coming from online, Boden serves customers across multiple eCommerce stores in the UK, US, Australia, Germany, Austria, France, and a new Eurozone site. The Challenge A team of in-house developers build the company’s websites and key applications, enabling Boden to quickly diagnose and fix issues, which is crucial as their internet business grows. However, the continuous nature of their websites requires 24/7 monitoring to ensure seamless digital experience (DX), especially during their high-traffic end-of-season sales. The Solution Boden uses ThinkTribe to monitor digital CX on their websites 24/7 and alert the team to any issues. ThinkTribe replicates customers performing journeys across the site, identifying digital experience problems in real-time. This proactive approach allows Boden to fix issues promptly, ensuring a seamless shopping experience. Lalit Mandalia, Head of Technical Services, responsible for the smooth running of Boden’s IT infrastructure and networks, explains “We issue new software updates for the websites and associated systems every couple of weeks. When we push out a new release, we monitor ThinkTribe and our other monitoring tools very closely. ThinkTribe is our number one place to look to ensure the websites are OK.” The Benefits David and Lalit highlight ThinkTribe’s comprehensive monitoring and excellent customer service. Historical views and journey comparisons help Boden swiftly track issues and improvements and ensure their websites perform optimally. Discover the full case study here. #digitalexperience #DXmonitoring #globalecommerce

In the fast-paced world of online beauty retail, embracing innovation has always been essential. Technologies like Virtual Reality and AI-driven personalization have fuelled growth, offering immersive experiences and building brand loyalty. While innovation promises enhanced DX and higher conversion rates, increasing the complexity of your digital infrastructure can inadvertently disrupt the digital customer experience, leading to lost sales and brand damage. How technological innovation can undermine Digital Experience (DX) Unbuyable products, unexpected slowdowns, missing prices and images, and checkout errors—each innovation and its interaction with other functionality can introduce friction and drive customers away. Many of these issues are intermittent or occur under specific circumstances, making them difficult to detect. And despite the built-in tools and plugins offered by many digital commerce platforms, smooth implementation isn’t guaranteed, and frictionless DX can remain elusive. Key challenges for online beauty retailers We take a look at some key challenges in beauty digital commerce that could increase DX risk. 1. Immersive, Personalised Experiences Use of AI-driven hyper-personalization and AR/VR provides tailored and immersive experiences. However integration of these tools, compatibility conflicts and interaction with third-parties can exacerbate DX friction, resulting in unbuyable products and unexpected slowdowns. 2. Social Selling & Influencer Partnerships Leveraging social influence and brand communities helps reach new audiences, but integrating third-party or built-in influencer and social selling apps can introduce DX friction including checkout errors and technical glitches. 3. Customer Loyalty programs & subscriptions Implementing loyalty programs and product recommendations involves analysing past purchases and predictive modelling. DX risk comes from configuring these tools and managing product options, combinations, and promotions. Business logic issues can lead to missing product information and stock management problems leading to unbuyable products. 4. Incorporating Social Awareness Addressing socially conscious purchasing including clean beauty, environmental impact, and diversity is critical for beauty buyers. However, showcasing user-generated content and recommended products to support these values introduces new risks to DX. 5. Streamlining the checkout process Providing multiple payment and checkout options have all been shown to increase conversions. Implementation of these options adds a layer of complexity, which, if left unchecked, can result in technical glitches and checkout errors such as obscured checkout pathways and unresponsive buttons. With so many priorities and limited staff resources, how can you address DX friction that could be hurting your conversions? Embrace innovation but remain vigilant DX obstacles remain undetected by conventional tools and error logs and arise unexpectedly – on specific products, baskets or at particular times – making them difficult to detect and address. Real-world DX monitoring is key to identifying and resolving issues before they impact your customers. Performing the same tasks on the same real browsers, native apps, and operating systems as your customers, 24/7, reveals barriers to conversion on your site. And you can save time getting to the bottom of root causes with hard evidence across teams, video replay of issues and fast drill-down to granular data. Plus a service-based solution frees up valuable staff resources to focus on developing your store in line with business objectives. Online beauty retailers must embrace innovation but need to remain vigilant, by monitoring DX 24/7 to ensure a frictionless shopping experience, reduce abandonment, and protect their brand. Learn more about the DX friction that may be hidden from your view and how it impacts conversion rates in our eBook ‘The hidden causes of DX friction’. #digitalexperience #DXfriction #DXmonitoring

Elevate eCommerce CX & boost Black Friday conversions Black Friday is just around the corner, and with the peak sales period now stretching over a longer period, many deals are set to go live as early as October. Black Friday, Cyber Monday and the Holiday Season present huge opportunities for eCommerce businesses but failing to prepare adequately can result in lost revenue and long-term damage to your brand’s reputation. The good news is that it’s not too late – by testing now and focusing on delivering optimal Digital CX around the clock, there’s still time to boost conversion rates and prevent lost revenue during this peak holiday period. Seven-Step Plan for Holiday Peak Season Success Follow these steps to eliminate DCX friction and website errors, and maximise online revenue this peak holiday period. 1. Integrate Load Testing Early The earlier you incorporate Load Testing into your holiday season planning process, the better. Many businesses mistakenly leave load testing as a last-minute task, but a more proactive approach ensures you can resolve issues without last-minute pressure. Retesting after fixes is essential for success. 2. Define Realistic Testing Targets Before diving into testing, define what success looks like based on real-world customer experiences. Understand how users interact with your site and build your tests around that knowledge. Use data from past performance to develop realistic test models that simulate actual customer journeys, from landing pages to promotions and checkout – including realistic mixes of journeys and drop-off ratios. 3. Measure Current Capacity Assess your site’s current capacity to handle traffic. Look at how your site performed in previous peak periods, including journey delivery times and error rates. If you plan to launch a stripped-down version of your site for Black Friday, Load Test that version in isolation to understand its performance limits. 4. Test Often We recommend Load Testing months ahead of peak season and using the results to establish a baseline and to identify areas for improvement. Regular testing, with increased frequency leading up to the final code lockdown, will help you make incremental changes and verify improvements. 5. Lockdown Code on Time Start your code lockdown at least six weeks before peak to ensure stability. This timeline allows you to implement final changes, such as Black Friday sections and deal codes, before freezing the code. Consider reducing non-essential functionality to optimise performance and ensure a smooth experience for mobile users. 6. Retest After Code Freeze Two to four weeks before peak season, retest your live system to ensure the final environment is performing as expected. Testing in a staging environment is not enough; real-world performance on the live system is critical for success. 7. Focus on ongoing Customer Experience 24/7 After all the preparation, ensure that your customers continue experiencing a seamless journey from landing page to checkout. Gathering Digital CX Intelligence for key journeys 24/7— especially on mobile — will help you catch any issues before they impact users. Test your site using real-world scenarios to avoid unexpected problems with real browsers and on genuine OS. With this plan in place, you can confidently approach the holiday season, ensuring your eCommerce store is ready to deliver an exceptional Digital Customer Experience, prevent lost revenue and safeguard your brand. Free up staff resources with an extension to your team In reality you probably don’t have the resources, time or capacity to plan, prepare and test for seasonal peaks. A fully-managed service offers the benefits of experienced test experts acting as an extension of your technical team. This expands your resource, time, experience and not to mention test capacity – as and when you require it – and frees up internal teams to focus on business objectives. For a more detailed guide on the seven step process download our eBook here . #digitalexperience #DXfriction #DXmonitoring

How to reveal and streamline the resolution of eCommerce errors In today’s competitive eCommerce environment, customer experience is a key differentiator. Ensuring a smooth and efficient shopping journey is essential to prevent lost sales and maintain the trust your customers have in your brand. Every eCommerce website faces Digital Customer Experience (DCX) friction and website errors — often hidden from your view. These are conversion-damaging issues that remain undetected by conventional monitoring and error logs. While you might be unaware of these obstacles, your customers are not, and their experience—and your revenue—can suffer as a result. Friction examples include visible but “Unbuyable Products”, Product Logic Issues, Missing prices, images & sizes, Technical Errors, Checkout and add-to-bag errors plus Intermittent Slowdowns to name a few. These issues aren’t sitewide or consistent, making them difficult to identify, replicate and resolve. They may only affect certain products, categories, or customer journeys, complicating detection and replication. Additionally, addressing these critical issues often falls outside the remit of your tech teams and instead lies with business or product teams. In this blog, we’ll walk you through a six-step, best practise approach to uncover and address critical DCX friction and website errors that lead to lost revenue. By focusing on these issues, you can enhance your customer experience, safeguard your brand, and ultimately boost your conversion rates. Six steps to uncover and resolve critical eCommerce friction and errors 1. Simulate real customer behaviour 24/7 To uncover critical user friction accurately, you need to simulate real customer behaviour around the clock. Virtual Shoppers dynamically navigating through categories, products, product options and checkout processes, detect more issues, faster. 2. Measure with Real Browsers and genuine OS or Native Apps To detect all potential errors, measure DCX using real browsers on actual operating systems. This approach reveals issues that emulated solutions might miss, such as device-specific rendering quirks, third-party interactions, or browser-specific bugs. 3. Gather and share critical DCX insights to unify teams Unify your business and technical teams around a common point of truth, by sharing critical DCX insights. By highlighting customer-impacting friction through easily digestible data and dashboards, you can ensure that all relevant teams are aligned on resolving the most pressing issues. 4. Verify and prioritise errors by replaying customer journeys Record and replay customer journeys to gain a deeper understanding of errors and their impact. This enables you to quickly verify the severity of issues and prioritise fixes that will have the greatest effect on improving customer experience and conversions. 5. Replicate errors with detailed steps and product data leading to the issue Use video replays combined with dynamic data details and steps leading to an error to replicate it easily. This approach helps you pinpoint the underlying causes, speeding up resolution. 6. Swiftly resolve issues with easy access to granular data Provide your tech team with the evidence needed to resolve errors swiftly. Enable drill down into granular component-level data to diagnose issues, understand root causes, and implement fixes as quickly as possible. Real-world DCX insights with “Digital Secret Shopper Technology” To effectively uncover and eliminate DCX friction and website errors, it’s essential to interact with your site as real customers do—using real browsers and operating systems around the clock. ThinkTribe’s DCX Intelligence Service utilises Digital Secret Shopper Technology to simulate user behaviour, gather critical data on customer experience, and report on issues 24/7. Beyond simply identifying problems, thinkTribe helps you understand their impact through video replays of customer journeys, enabling easy verification and prioritization of errors. With access to detailed data, your tech team can swiftly diagnose and resolve issues, improving your overall customer experience and optimising Conversions. Extend Your Team with Proactive Support Managing DCX friction might seem overwhelming, but with the right tools and proactive support, you can be up and running with a solution like thinkTRIBE’s DCX Intelligence Service within just two weeks. This managed service helps you stay ahead of potential issues, ensuring your customers enjoy a seamless shopping experience every time. For more detail on the Six Steps to reveal and resolve eCommerce friction and website errors download the complete guide here #digitalexperience #DXfriction #DXmonitoring