think TRIBE: Blog
Information, tips and insights

Selling event tickets online? Be ready for peak traffic.

14th November 2022

Hosting an event can be one of the most exciting and nerve racking experiences a business can do! It’s exciting to bring people together, to share an experience, but it brings with it a wealth of nerves that all circle around the question, ‘what if…’

What if no one likes the experience?
What if something goes wrong on the day?
What if our site goes down and people can’t buy a ticket? – As was unfortunately discovered by the teams selling the recent Peter Kay tour tickets!

The list of possible downfalls when it comes to having an event is long. But as with most things in life, the more prepared you are, the less likely you are to experience problems, and if you do, the more equipped you are to deal with them.

So one place we know you can be fully prepped, is selling your event tickets online! Online booking and e-Ticketing options have gained ground in recent years, an easier and more environmentally friendly option than traditional in-person buying, selling and printing. But there are still plenty of pitfalls for the unwary seller and buyer.

It’s a common occurrence that people’s feedback when buying online tickets is that they experienced a lot of glitches. Pages not loading properly, the site being extremely slow, problems adding and accessing their basket once they’ve selected their tickets. And in cases of popular date releases, your site going down completely as it’s overwhelmed by the number of users trying to access the site.

When selling your event tickets online, you want your customers to have a hassle free experience. At thinkTRIBE we can help you achieve this through round-the-clock monitoring, picking up any glitches early and quickly before they cause any serious issues – even testing for third party performance issues. We can load test your site for high volumes of users, so you are ready for peak traffic, without compromising on providing a peak user experience. So if you want help reducing the nerves for your event and avoiding having the Peter Kay drama, speak to us here at thinkTRIBE, so you can make selling your event tickets online a hassle and nerve free experience.