With lockdown measures easing but consumer confidence still shaky – the most effective way of trading is still online and forever growing, with 17.2million consumers…
Black Friday is the busiest shopping day of the year. But this year things are a little different; according to research by ONS most UK…
The most effective way to ensure your ecommerce platform is a winner during Black Friday and beyond is to take a customer-eye-view and examine the length of the buying journey using realistic customer pathways. Retailers are advised to continually test and optimise, using real shopper behaviour, and a realistic mix of end-to-end journeys including drop-off ratios, using real data from real events in their testing.
report suggests, demonstrates the impact of poor web performance in frustrating high intent shoppers and causing lost sales opportunities – especially during high demand periods, such as peak trading.
Our top-read blog posts reveal the web performance topics, trends, and advice that you and your industry peers found the most interesting this year. We’ve summarised our most popular posts of 2018 so you can catch up on what you might have missed.
Updated at 26th November – more on: BorderFree failure, Google Ads failure, HSBC bank failure. Despite some Black Friday problems in the UK, the good…
Set your business up for success this year with our Black Friday tips With the countdown to Black Friday well and truly underway, retailers will…
If you took the advice from our blog earlier this year you’ll be reaching the end of your Black Friday preparations by now. But there…
Black Friday 2017 was a bumper year for those UK online retailers able to accommodate the increased demand. With 2018’s sale event fast approaching, it’s time to implement an effective performance testing plan. We take a look at the changing landscape and what you can do to reduce the risk.
So, where should you be with your preparations now that Black Friday 2017 is merely weeks away? We take a look at the next stage of being ready for the onset of Black Friday traffic and how to ensure your business enjoys a successful period of trading.
With just a few months until the increased traffic of Black Friday hits online retailers, it’s vital that your load testing programme is well under…
In our first post focusing on the importance of preparation for Black Friday 2017, we detailed how the countdown for website owners had begun and…
