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16th December 2019

The results are in! Meet this year’s Black Friday online winners and losers

The most effective way to ensure your ecommerce platform is a winner during Black Friday and beyond is to take a customer-eye-view and examine the length of the buying journey using realistic customer pathways. Retailers are advised to continually test and optimise, using real shopper behaviour, and a realistic mix of end-to-end journeys including drop-off ratios, using real data from real events in their testing.

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18th December 2018

Top web performance blog topics of 2018

Our top-read blog posts reveal the web performance topics, trends, and advice that you and your industry peers found the most interesting this year. We’ve summarised our most popular posts of 2018 so you can catch up on what you might have missed.

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2nd July 2018

Will your ecommerce operation be in shape for Black Friday 2018?

Black Friday 2017 was a bumper year for those UK online retailers able to accommodate the increased demand. With 2018’s sale event fast approaching, it’s time to implement an effective performance testing plan. We take a look at the changing landscape and what you can do to reduce the risk.

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3rd October 2017

Black Friday – get it right and on time

So, where should you be with your preparations now that Black Friday 2017 is merely weeks away? We take a look at the next stage of being ready for the onset of Black Friday traffic and how to ensure your business enjoys a successful period of trading.

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