Six months may seem like a long time but for those running an ecommerce platform, ensuring optimum performance for Black Friday – not to mention Cyber Monday – is essential. If you don’t want to hit this year’s Black Friday headlines for all the wrong reasons now’s the time to begin your preparation.
Our latest roundtable event at St Paul’s Cathedral led to in-depth discussions for strategies to improve performance for peak traffic. Guest speaker Gary Reynolds, Head of ecommerce/applications at Dixons Carphone opened the event by sharing his valuable experience in preparing for Black Friday peaks.
With a predicted £1.3 billion set to be spent in Black Friday sales and online shopping likely to account for around 70% of purchases, the stakes were high for ecommerce. So what went wrong? The challenge for most sites is, of course, handling the massive spikes in traffic so that customer experience isn’t negatively impacted.
This year, shoppers are predicted to spend £5bn online over the Black Friday extended weekend. How can retailers make sure their websites can take the strain. Set your business up for success with our tips for the Cyber Weekend
With Black Friday just around the corner will your ecommerce site be ready? Our infographic explains the steps to prepare for optimum experience and maximum conversions this peak season.
Set your business up for success this November with our ‘Seven Steps to stellar Black Friday web performance’. Last year, shoppers spent a whopping £1.1bn online during the course of Black Friday. How can retailers make sure their websites don’t crack under the pressure?
Don’t let your load testing lull you into a false sense of security. With increasing pressures on ecommerce stores to adapt to the changing demands of online shoppers, realistic and accurate load testing is now essential.
As well as retailers losing sales today through lack of web capacity (or perhaps lack of realism when pre-testing capacity of web systems): such as the Argos problem as below, it also looks like many retail websites will be losing sales on Black Friday, as their 3rd-party lead-generation tools are not working this morning, with resulting loss in CRO.
In addition, some online Marketing Directors will be in the dark when they come to do their post-Black Friday wash-up next week – because a number of the 3rd-party tracking/big data services are failing today.
