27th November 2015
Black Friday analysis of website failures. What went wrong?
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As well as retailers losing sales today through lack of web capacity (or perhaps lack of realism when pre-testing capacity of web systems): such as the Argos problem as below, it also looks like many retail websites will be losing sales on Black Friday, as their 3rd-party lead-generation tools are not working this morning, with resulting loss in CRO.
In addition, some online Marketing Directors will be in the dark when they come to do their post-Black Friday wash-up next week – because a number of the 3rd-party tracking/big data services are failing today.