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31st May 2017

Black Friday 2017 – How to Prepare Today

Six months may seem like a long time but for those running an ecommerce platform, ensuring optimum performance for Black Friday – not to mention Cyber Monday – is essential. If you don’t want to hit this year’s Black Friday headlines for all the wrong reasons now’s the time to begin your preparation.

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21st March 2017

Animated exchange of lessons learnt from peak traffic preparation at thinkTRIBE’s latest roundtable

Our latest roundtable event at St Paul’s Cathedral led to in-depth discussions for strategies to improve performance for peak traffic. Guest speaker Gary Reynolds, Head of ecommerce/applications at Dixons Carphone opened the event by sharing his valuable experience in preparing for Black Friday peaks.

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25th November 2016

Black Friday 2016 – today’s failures of CX, page errors and lost revenue

With a predicted £1.3 billion set to be spent in Black Friday sales and online shopping likely to account for around 70% of purchases, the stakes were high for ecommerce. So what went wrong? The challenge for most sites is, of course, handling the massive spikes in traffic so that customer experience isn’t negatively impacted.

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28th September 2016

It’s not too late to prepare for Black Friday success!

This year, shoppers are predicted to spend £5bn online over the Black Friday extended weekend. How can retailers make sure their websites can take the strain. Set your business up for success with our tips for the Cyber Weekend

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15th June 2016

The secret to Black Friday success it’s never too early to get your ducks in a row – load test early and often

Set your business up for success this November with our ‘Seven Steps to stellar Black Friday web performance’. Last year, shoppers spent a whopping £1.1bn online during the course of Black Friday. How can retailers make sure their websites don’t crack under the pressure?

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30th November 2015

Can you trust your load testing?

Don’t let your load testing lull you into a false sense of security. With increasing pressures on ecommerce stores to adapt to the changing demands of online shoppers, realistic and accurate load testing is now essential.

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27th November 2015

Black Friday analysis of website failures. What went wrong?

As well as retailers losing sales today through lack of web capacity (or perhaps lack of realism when  pre-testing capacity  of web systems): such as the Argos problem as below,  it also looks like many retail websites will be losing sales  on Black Friday, as their 3rd-party lead-generation tools  are not working this morning, with resulting loss in CRO.

In addition, some online Marketing Directors will be in the dark when they come to do their post-Black Friday  wash-up next week – because a number of the 3rd-party tracking/big data services are failing today.

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