30th June 2010
Online Retailing – cautious about the future?
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“We won’t see retailers that don’t have transactional websites in 10 years time”
Internet Retailing Magazine write in The Key To Retail 2010.
10 years? Why so cautious?
Any day now – would be my take on that.
Of course, as other folk have recorded, despite market growth, the credit crunch is impacting retailers online.
So it’s clear that the online commercial environment is set to become far more competitive in the near future, and as a result the web customer is likely to have higher expectations regarding their online experience. Respectively we can expect to see an increase in so called ‘web rage’ as users display even lower tolerance levels with site errors and slow page delivery; when there are so many other websites a mouse-click away vying for their attention, and more than willing to take their business, customers are under no obligation to remain brand loyal.