UK retail brands are strong abroad and have the greatest potential for international growth but retailers could be missing out according to a study released this month by OC& C with Paypal and Google.

More often than not, the performance problems we see with a company’s web and mobile eCommerce site are due to issues with content supplied by third parties. I am looking at our top tips for getting the best from those relationships.

The level of customer service expected by online consumers is set high and growing fast driven by rapid changes in technology;  multichannel retailers need to deliver much better personalisation of their websites for better engagement,  better integration of social media and better interaction across different types of mobile devices.

In part 1 of this blog we talked about the challenges of sustaining user experience when migrating platform.

While migration may offer improvements in many areas, it’s likely that it will raise problems in other areas. We work with many clients managing platform migration to help them minimise the performance risk.