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25th July 2011

Travel technology: inventory monitoring on the site, confidence in lost sales reduction grows

It’s funny how things connect, and serendipitous outcomes result.

Tesco are not in the travel sector: but our website Load testing team completed another project last week for them: and in wash-up discussions afterwards we drifted into the growing power of our inventory monitoring services : and I was reminded of the discussions we had here in the past that kicked the concept off.

Back to the supermarket website some years ago: where we found an interesting, and costly bug.

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22nd July 2010

The Marketers new badge of success – the site crashed!

Interesting bit of marketing spin this week from Marie Claire magazine – who reckon that their latest recommended must-have beauty product was so much in demand that it crashed the Boots.com web site!

Confidence in Boots takes a knock from that, doesn’t it? And today (3 days later) , the product is in stock.

Humm, kind of bad manners of them to tell tales on Boot’s website problems.

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30th June 2010

Online Retailing – cautious about the future?

“We won’t see retailers that don’t have transactional websites in 10 years time”

Internet Retailing Magazine write in The Key To Retail 2010.

10 years? Why so cautious?

Any day now – would be my take on that.

Of course, as other folk have recorded, despite market growth, the credit crunch is impacting retailers online.

So it’s clear that the online commercial environment is set to become far more competitive in the near future, and as a result the web customer is likely to have higher expectations regarding their online experience. Respectively we can expect to see an increase in so called ‘web rage’ as users display even lower tolerance levels with site errors and slow page delivery; when there are so many other websites a mouse-click away vying for their attention, and more than willing to take their business, customers are under no obligation to remain brand loyal.

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1st May 2009

Lost sales – not anymore

It sounds like it should be the first metric we all want from our website – what’s the money value of Lost Sales due to problems on the site this month? And how do we fix them, and not lose the same again next month?

I’m talking about problems in the final delivery – the website platform itself – where we’ve brought buyers to the site and then let them down through any number of root causes: sporadic technology glitches, treacly slow experience for maybe 10% of users, code upgrades that killed functionality for a few precious hours and so on.

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