I get to sit in on a lot of meetings with clients, who are looking to improve the ROI of their websites.

The most interesting ones are with organisations that have evolved far enough along the eCommerce evolutionary path to realise that it’s no good IT and Business teams sitting in separate silos.

It was an interesting day out Thursday at the Iqnite London QA and Software Testing Conference 2011.  An opportunity to bump into some known names in the QA space like Shane Kelly (QMF fame), who’s at our client William Hill, as well as to meet and network with new folk, and share the platform with old friends like Den from Dixons Stores.

The panel ran an interesting group session after lunch, involving a bit more energy as people moved round the room to reflect where they saw themselves on the continuum from being pure QA folk, or pure software Testing, or a bit of both. More of that later.

Is it a question of the known unknowns, or the unknown unknowns?

When talking to organisations about what thinkTRIBE does, and what makes us different, we are always keen to get a live trial of our monitoring suite or testing services running on their own sites, using their own data.

Proof of Value as it’s sometimes called. Show, not tell, if you prefer. We can tell you how it works, and what it does, and why and how it does it, but in the end it’s like the Matrix. To misquote Morpheus “No one can tell you what thinkTRIBE does, you have to see it for yourself.”