Preparing for Perma-Peak – The changing face of the trading calendar

For generations, retail has been an industry driven by seasons, with merchants guaranteed a finite number of trading spikes triggered by set-piece shopping events spaced out through the year.

With the ever-changing landscape of eCommerce we look into how consumers are dictating the pace of the retail calendar and the steps retailers must take to keep up online.

Check out the age of perma-peak in our latest report. Discover the new factors that trigger trading spikes and how you can best optimise your ecommerce platform to ensure you remain operational, no matter what happens.