The most effective way to ensure your ecommerce platform is a winner during Black Friday and beyond is to take a customer-eye-view and examine the length of the buying journey using realistic customer pathways. Retailers are advised to continually test and optimise, using real shopper behaviour, and a realistic mix of end-to-end journeys including drop-off ratios, using real data from real events in their testing.

At thinkTRIBE, every load testing project begins with the creation of a traffic profile that represents how users interact with your site or application, to make sure that we map the profile to a known peak. The purpose of load testing is to provide a reliable assessment of how a website fares under normal and anticipated peak load conditions, in order that potential pinch-points and bottlenecks can be identified and mitigated.

report suggests, demonstrates the impact of poor web performance in frustrating high intent shoppers and causing lost sales opportunities – especially during high demand periods, such as peak trading.

As ecommerce is increasingly driven by customer demand rather than the landmarks of the traditional shopping calendar it’s harder than ever for brands to second-guess peak trading periods.

It is important to understand the difference between Static User Journeys and SV-Dynamic User Journeys. Static journeys are a generated list of URLs, (an assumption of a likely journey a user will take) although this is a step up from grabbing URLs in isolation, this method still provides problems.

The best approach is regular load testing, with increased frequency in the run-up to code lockdown. Load testing should never be considered as a one-off process. Even when testing is confined to a specific pre-peak period, retests are essential to ensure that your changes have been successful.

The customer experience (CX) has come into sharp focus over the last twelve months – not least as one of the best and most authentic ways to establish trust, consolidate brand values and drive growth.

thinkTRIBE, a leading web performance and testing service provider, announced its rebrand to thinkTRIBE.

The changing face of the trading calendar’ report from thinkTRIBE revealed on average UK shoppers abandon 10% of their total online shopping spend due to poor website performance

We’re at the beginning of an exciting era – and we want you to be the first to know about our remarkable new thinkTRIBE!

Third-party services have become much more prevalent in recent years because they enable online retailers to incorporate critical core functionality like analytics or payment processing systems, as well as improving the user experience through personalisation.

Any eCommerce business relies on the technology under the bonnet but a close and trusted partnership between the people who manage it – and are responsible for optimising performance.